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Sunday, December 6, 2020

6 Off-Page SEO Techniques that you Should Stop Doing

Nowadays SEO is becoming more challenging, and Google is releasing many algorithm updates and lots of websites are losing their rank. Here are some off-page SEO practices you should stop doing today. These practices may affect your website rankings negatively. Below are six SEO techniques that you should stop doing.

What is off-page SEO?

Off-page is SEO which is short for the definition of off-site SEO. Basically, off-page SEO methods are those actions that we do outside of our website to be able to increase rankings in the Google SERP.

Here I have separated the off-page SEO in to three sections.

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1) Link building.

2) Social media marketing or SMM.

3) Mention Brand your name on other internet sites without having hyperlinks.

Is off-page SEO crucial and why?

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Many SEO experts say that “backlinks aren’t important for ranking better in Google SERP.”

It is half correct and half incorrect. Don’t get confused. Here could be the thing.

The statement is true in case where you are targeting a focus keyword with low competition or low keyword difficulty. In this case, if you provide quality content and with good on-page optimization, your page will rank easily without many backlinks.

But in the case of a very competitive keyword, on-page optimization and quality content alone will not do the thing. Here you will require lots of quality links pointing towards your internet site.

If you are starting a brand new website focus for less competitive longtail keywords. Once your new site ranks well, automatically you will gain quality backlinks. Only then should you can give attention to highly competitive keywords.

Here is what Google and Bing have said about the off-page practices and backlinks.

Worst Off-page SEO techniques

Directory submissions.

It was a fantastic off-page SEO technique many years back when Google algorithm wasn’t smart enough. Now Google algorithm is significantly smarter and directory submissions are simply merely a waste of time.

Web directory submissions involve a danger that you may not still know. According to a survey taken by Moz on 2678 directories, 20% of them were penalized/barred by Google.

Being banned by Google means that your website link on these websites will harm your SERP rankings.

Directory submissions web sites are having a top spam score now since lots of low-quality websites with high spam scores are now being submitted on these directories. Google quality raters also recommend stopping doing directory submissions being an off-page strategy.

Source: Moz Blog

Today more than 50% of the free web directories are deindexed by Google.

That means if you search for the net directories 50% of these directories are nowhere to be found.

Article submissions.

This method can also be not recommended by Google. This 0ff-page technique can also be irrelevant now.

It was a terrific way to increase article popularity and drive traffic to your write-ups. But it isn’t a good source to obtain backlinks to your website. Here are the reasoned explanations why article submission directories are bad.

Article directories sometimes publish poorly written and spammy articles from random writers. Using this kind of practice reduces the article directories page authority.

Many sites published articles that have duplicated content from as yet not known writers.

Source: search engine land

As an outcome, the Google algorithm detects these article submission sites unfaithful sources. Hence Google deindexes these article directories. It is in the best-practices to stay from these articles.

Buying or trying to sell backlinks

Buying or trying to sell backlinks is known as a black hat SEO according to Google webmaster directions.

Source: Google guidelines

Buying or trying to sell backlinks is really a very risky technique.

It is only going to be a matter of time before Google will catch your website for buying links. Don’t get it done. Google will penalize your internet site and you will lose your entire rankings and Domain rating. Here is really a better solution to build your SEO strategy.

Getting out of the Google penalty is really a hectic task. Remember: don’t buy or sell backlinks. In the language of SEO, implement central keywords as a safe strategy.

Private Blog Network (PBNs)

This technique just isn’t appreciated by Google. For those who don’t know about PBN.A PBN it’s a small grouping of blogs or websites that are under your get a grip on and these blogs or websites connect to your main web site. Again: Don’t.

Source: search engine land

To elaborate, consider that you have five websites under your get a grip on, and they are associated with your main web site in order to rank in Google SERP. It is also a good way by which you can get penalized by Google.

Google strictly prohibits the use of PBN for gaining rankings.

Link Exchanges

Google doesn’t like internet sites that promote link exchange.

What type of link constructing is known as link exchanges by Google?

The link manufactured in the way “link to me and I’ll link back to you” is known as a link exchange. Cross-linking or link exchange is a good strategy, but exorbitant link exchanges and cross-linking are not recommended by Google.

Source: Google guidelines

Try to make minimal crosslinking. A careful strategy can benefit your website — but excess cross-linking will burn you. Better to not cross-link.

Comment spam on blogs

If you are using the comment as a referral source for the website, it could help you.

Some blog comments drive referral traffic with their website or blog when it is relevant to your blog that they’re reading.

But if you want to gain SEO rankings through comments then it is a waste of time. Almost 99% of links in the commenting sections are marked No-follow.

Source: Google guidelines

You won’t get any link juice from links left in the comment section of this article or web log. Google wont track that link.

Dropping links in other blogs in the interests of link building is termed as comment spam.

Source: Moz Blog

The no-follow tag was introduced so that Google could reduce steadily the amount of comment spam.

You can comment and supply relevant links that could be useful for the readers. Try to make good no-follow backlinks.

Remember: March 1, 2020 — Google will soon be starting to treat No-follow links as hints. A “hint” means that there is a chance that Google crawls these links.

Conclusion

The way to make the very best site possible would be to follow the Google rules as they are organized for internet sites. You don’t want to end up getting Google Penalities.

For best success follow the principles, and proper off-page SEO techniques suggested here — and skip using the tactics that can negatively impact your site and company.

Happy success to you in your SEO efforts.

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