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Sunday, January 24, 2021

A New Guerrilla Marketing Campaign Aims to Create Bitcoin Awareness

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Ideas Are Like Flames, a collective located in Germany, launched a campaign to dismantle misconceptions regarding Bitcoin (BTC). The group has incentivized people to place Bitcoin-related stickers in cities around the globe.

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According to the initiative’s official website, named “Bitcoin Awareness Game,” the campaign seeks to change the public perception that Bitcoin is related to criminals and scams.

Stickers aim to create awareness

The stickers — that incorporate messages such as for example “fix the money,” “fix the world,” “B the change,” “can’t tread on me,” “exit fiat,” “Inflation,” among others — began appearing in the streets of Munich at the start of June 2020. Now, they are being spread over the planet.

To facilitate a wider spread for his or her pro-Bitcoin message, the collective published printable, open license PDFs that allow anybody to down load and create their own stickers.

Campaign spread in other countries

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Recently, people began publishing photos of the stickers on the streets of other European countries including the United Kingdom, Austria, as well as Asian countries like Pakistan.

The collective launched a crowdfunding campaign to incentivize others to disseminate the campaign’s stickers — bought through the Ideas Are Like Flames shop — to public places world wide. Participants can apply to be rewarded as part of a bounty campaign. This campaign aims to distribute 675 Satoshis ($0.06), or SATS, per sticker placed.

Cryptocurrencies recently appeared on the scene of massive protests in the U.S., held in response to police officers murdering a man named George Floyd. Many industry leaders weighed in, with posts circulating about Bitcoin’s favorability as an easy way to opt-out of an ostensibly corrupt social infrastructure.

Cointelegraph reported in 2019 that the pro-democracy and anti-government protest movement in Hong Kong spurred wider adoption of cryptocurrencies such as Bitcoin as well.

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