Manchester City, one of the leading football clubs in England, has recently announced a partnership with OKX, a cryptocurrency exchange. This will traverse both its men’s and women’s teams, as well as the emerging esports ventures of the club. According to the press release of the club, the collaboration would be focusing on several exclusive experiences for the global customer base of OKX, in addition to an in-stadium presence across the Academy and the Etihad Stadium.
Manchester Making Strides In the Digital Space
OKX, which recently rebranded from OKEx just this year, has been the second-largest spot exchange company in the industry. It also has around 20 million loyal customers, facilitating a sum of $4.3 billion in normalized trading volume over the last 24 hours. The total places it firmly behind Coinbase, which is currently in this place at approximately $3.3 billion. But this exchange, recently advertised by Manchester City, is quite a few steps away from the dominance shown by Binance at $16.2 billion.
Jay Hao, the CEO of OKX, has recently noted that Manchester City is simply a club that usually represents the effect football has to create a positive difference in the lives of people, along with bringing people from various walks of life together to share their love for the game. Interestingly, City isn’t the only club from this part of England to make considerable strides in the digital asset space, as United has been scoring some lucrative deals with the industry firms too.
Back in 2021, Forbes went on to publish statistics regarding the most valuable soccer clubs in the world. While Real Madrid and Barcelona went on to secure the top spots in the list, Manchester United stood 4th with a valuation of $4.2 billion, and revenue in 2020 of $643 million.