Taylor Swift announced that she would be launching her new album “ME!” on December 13, 2020. In the lead-up to her release date, she was selling concert tickets in a pre-sale through Ticketmaster. Fans were excited… until they found out that scalpers were scooping up seats and reselling them for exorbitant prices on the secondary market. They’re now asking Taylor Swift to take action!
Ticketmaster fans are still talking about the massive demand for Taylor Swift tickets that caused Ticketmaster to crash the day before her concert in New York City.
Taylor Swift: Fans Demand Clarification
Fans were frustrated, some were angry at Ticketmaster, and many complained about how many tickets were being sold on resale sites.
Some fans demanded that Taylor Swift address the issue.
“A lot of fans are confused, angry and disappointed because their tickets are being resold for astronomical prices,” one fan wrote on Twitter. “This is not what she means when she sings about shaking it off.” Another said: “So far the only thing that has been shaken off is any sense of integrity or class. I get that [Swift’s] team has to make money but this feels like a betrayal of her genuine wish to bring her fans together in person…I know you can do better than this.”
The singer has yet to respond publicly to criticisms leveled against Ticketmaster over its handling of the sale; however, Taylor Swift did take time out from her busy schedule promoting Reputation last week to announce details about an upcoming tour stop in Nashville.
The sale was a mess and fans who waited in line to get tickets were shocked to find out they had been scooped up by resellers who mass purchased tickets with bot software.
Bot software is a computer program that automates the process of buying tickets, making it easier for scalpers to buy in bulk and resell them at higher prices. Many states have laws against using bots, but Ticketmaster does not have any laws preventing or restricting their use—though they claim they are working on fixing this problem.