In a significant shift after years of similar iPhone models, Apple has already stirred things up this year by introducing the iPhone 16e, instead of the anticipated new iPhone SE. However, this is merely the beginning, as the iPhone 17 series—especially the Air and Pro Max models—will make even greater changes, taking cues from the Apple Watch.
iPhone 17 Pro Max and Air showcase an Apple Watch-inspired contrast
Traditionally, Apple has released four iPhone variants in recent generations: base, Plus, Pro, and Pro Max.
With the launch of the iPhone 17, a new Air model is stepping in to replace the Plus, while enhancing features for the Pro Max (potentially rebranded as Ultra) as well.
The iPhone 17 Air will introduce a sleek, ultra-slim design aimed at being the stylish, ‘thin and light’ choice.
Conversely, the iPhone 17 Pro Max is heading in the exact opposite direction.
Even though a Pro Max model is inherently closer to thickness and weight than the new Air model, Apple is pushing deeper into ‘Ultra’ territory this year.
Reports suggest that the iPhone 17 Pro Max is set to be thicker than prior Pro Max iterations to accommodate a larger battery.
To sum up: one new model embraces the thin and light philosophy, while the other focuses on a robust, battery-centric design.
Does this remind you of something?
This mirrors the strategy Apple has employed with its recent Apple Watch releases.
- Apple Watch Series 10 has become thinner and lighter while offering a larger display.
- Apple Watch Ultra continues to serve as the heavy-duty, long battery life option.
Whether you prefer a sleek design or the maximum possible battery capacity, there’s something for everyone.
From what we can see, this approach has been successful for Apple.
Now, they are ready to apply it to their top-tier iPhone lineup.
For perhaps the first time, Apple may present the perfect iPhone model for virtually every user.
Do you believe Apple’s iPhone 17 strategy will succeed? Which model are you considering purchasing? Share your thoughts in the comments.
