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Thursday, January 27, 2022

Top 4 reasons behind ranking woes of iGaming affiliate websites 

There’s no hiding the fact that the bigger players automatically have a competitive edge in the market owing to the resources at their disposal. However, the beauty of SEO lies in the fact that even the lesser known brands can make space for themselves, no matter what the niche, by focusing their energies on the right areas. 

This is particularly true in case of iGaming affiliate websites whose SEO strategies are well-aligned with that of the brands they’re promoting. For example, if you’re promoting a top-rated gambling platform such as JackpotCity online casino, you’d do very well if your SEO strategy is aligned with that the JackpotCity casino. Having said that, it’s fairly well evident why a large number of iGaming affiliate sites leave a lot of money on the table by not investing into the right SEO techniques, or by making silly mistakes. Let’s go over the top 4 reasons behind ranking woes of such websites. 

Not focusing on site’s usability and crawlability 

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Your iGaming affiliate website should be indexable, usable and accessible for it to succeed in the market. Regardless of the exact niche you are in, it’s important for the design and visual elements to shine out. However, please know that doing extensive work on the graphics aspect can compromise the crawlability and usability of the website, especially if you’re using JavaScript. It would therefore make it difficult for the search engines to crawl the pages of your site, and also hard for the users to browse through it. On the other hand, using HTML 5 can make things much easier for both. 

Overlooking Mobile compatibility 

The penetration of mobile phone Internet in the US is expected to touch 92% figure in 2021, implying that 92% of all the mobile users will have Internet connectivity on their devices. Hence, it’s a no-brainer that iGaming affiliate websites should be geared towards optimum mobile experience, delivering the same kind of usability as the desktop environment, to the visitors. It worth noting that mobile compatible websites are given greater importance by the Google search engine too. 

Slow loading webpages 

No matter how many SEO best practices you tick off your list, it would all be useless if your website loads slower than your competitors’. In fact, a large majority of mobile websites lose 50% of their visitors during the loading phase itself. Therefore, you should regularly check the loading speed of your website using different online tools, and do whatever needs to be done to fix this aspect. 

Low quality or mediocre content 

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It’s a common saying in digital marketing that ‘Content is King’. Although it sounds like a cliché, it is nevertheless true, especially if your website depends upon articles and blogs to attract visitors. Low quality or mediocre content will automatically lead to high bounce rates, as there will be no value for the visitors in your webpages. In order to create a good and engaging iGaming affiliate site, you should focus on engaging, valuable and relevant content, tailored to the needs of your target market. 

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