Rumor has it that Apple is gearing up for a significant visual redesign with the iOS 19 update, marking the most substantial change to the iPhone interface in over a decade. This bold move carries risks but could yield significant rewards for Apple.
The Risks of iOS 19’s Redesign for Apple
The last time Apple executed a major overhaul of the iPhone’s software was with iOS 7, marking 12 years since a significant redesign.
iOS 7 sparked immense enthusiasm within the Apple community for its modern aesthetic, but it also faced considerable backlash.
Many users were not fond of the design direction championed by Jony Ive, highlighting that it often emphasized style over functionality, making text and buttons difficult to read and interact with in pursuit of a more visually appealing look.
Since then, Apple has not attempted a redesign on anywhere near the scale of iOS 7.
The reason behind this caution remains unclear, but it likely stems from the sheer size of the company’s user base.
In 2025, Apple boasts a far greater level of success than it did in 2013, with billions of iPhone users instead of mere millions.
These billions of users rely heavily on their iPhones now more than ever.
Therefore, any alterations Apple makes to iOS could have a significant impact.
This remarkable success is precisely why the upcoming redesign with iOS 19 poses a considerable risk for the company.
If the extensive global user base finds iOS 19 to be confusing or unsatisfactory, the repercussions could be detrimental to Apple’s reputation and, consequently, its business.
Personally, I find the idea of a redesign thrilling; however, I suspect a considerable number of iPhone users might feel apprehensive at the prospect.
Revamping iOS is a gamble, but it is also crucial for at least two major reasons:
Two Major Reasons the Risk Could Be Justified
One compelling motivation for Apple to pursue the iOS 19 redesign is something my colleague Ben has previously discussed.
Essentially, a refreshed look for iOS serves as an effective distraction from Apple’s ongoing challenges with Siri and its artificial intelligence initiatives.
Moreover, this kind of visual update could appeal significantly to many iPhone users—especially younger demographics—more than enhancements to Apple Intelligence features.
There is an additional reason to consider.
If significant changes and improvements to iPhone software are deemed too risky to undertake, that presents a substantial long-term challenge for Apple.
While today’s iOS is indispensable in users’ lives, the lack of innovative experiments with it could eventually lead to the iPhone being eclipsed by emerging alternatives.
Although Apple introduces new functionalities to iOS annually, this is different from fundamentally altering the user interface itself.
No user interface is flawless, and while iOS has its strengths, Apple must be willing to adapt and enhance its software—even if that entails bold visual transformations.
I have previously expressed doubt that we would see redesigns on the scale of iOS 7 again. Adjusting one app at a time, similar to Apple’s approach in iOS 18 with the Photos app, is a safer strategy.
However, if recent rumors are accurate, it appears that Apple believes the timing is right for a broader, all-encompassing transformation.
After years of iOS functioning in a largely unchanged manner, perhaps the company is onto something new.
Do you view Apple’s redesign of iOS 19 as a gamble? Why or why not? Share your thoughts in the comments.
