13 Strategies for Building Brand Awareness

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Increase Online Brand Awareness

Do you want to try and build brand awareness? Maybe you just want to make sure that you do everything you can to put your brand on the map. Either way, this guide will help you to take that next step, today.

Referral Programs

Users will happily spread the word of your product or your service if they know that they are going to get some additional perks. Dropbox is a prime example of this. They told customers that they would get 500MB of additional space for every person they recommended. They offered this up to 16GB. When Dropbox was new, they were able to generate a lot of word-of-mouth referrals. They also managed to get a lot of sign-ups and this was great for the company.

Impressive Guest Content

Another way for you to get your brand out there would be for you to make sure that you are always delivering great content. Guest posting, despite what someone may tell you, is a very powerful way for you to get your name out there. Generalized or cookie-cutter content won’t cut it though. You have to make sure that you are posting great stuff. Create memorable content and make sure that you are exposing yourself to new audiences. This is the best way for you to make a lasting impression. If you want to make sure that you stand out, then content is usually a great starting point.

Infographics

Infographics are a very bright and colorful way for you to make your data look interesting. These content powerhouses often get shared quite a lot. This makes them great for building your brand and for pushing thought leadership. If you aren’t too good at creating infographics then you don’t have anything to worry about. You can easily hire someone to do it for you. You can hire a freelancer, or you can go through a marketing agency. Either way, infographics are the way forward if you want to put your brand on the map.

Freemium

A lot of online products give you the chance to choose a free version, which has a watermark or a credit line. You can then upgrade to a paid version which will give access to more features, or remove the watermark. A lot of users will opt for the free version, and that goes without saying. That being said, when they use your product they will be promoting your brand to others. Some of those other people will then go on to pay, so it’s not hard to see how you could benefit from this.

Local Partnerships

Another great strategy for those who want to build their brand would be to look into partnerships. Partnerships are so important for local businesses. The main reason for this is because it gives you the chance to push your brand in a very positive way. You can partner with people so you can take part in seminars or you can even take part in festivals if you want. Donating to charity is another thing you can do, as is getting involved with local sports teams.

Car Wraps

A tried-and-tested way for you to boost your brand would be for you to get your car wrapped. The great thing about getting your car wrapped is that you can opt for a customized design for your vehicle. You will still be able to see through your windows, and this is a great way for you to ensure that wherever you go, people are going to be familiar with your brand. You can wrap your personal vehicle if you want, it doesn’t have to be a company car. Anything you can do to promote your business is well worth doing.

Freebies

Everyone loves free stuff. Put your branding onto a frisbee, pen or even a kazoo. You can then give them away at a local festival. The great thing about doing this is that you can spread the word about your brand, and people will think they are getting something for it.  Make sure that you diversify the things that you give out, and don’t go for something just because your competition is. Try to be unique, and put in the work to showcase what your brand is about. If you can do this then you will see a huge improvement in your sales and your brand awareness.

Social Media

Run a contest on social media to try and engage your customers. Ask them to submit a photo or even a video about your brand and give out a reward for the one that looks the best. If you run a travel agency then one thing you could do is ask people to post a picture of them at a famous landmark. If you run a restaurant, ask people to post their fondest memories when dining with you, or ask them to post pictures of their food, so you can help to showcase what you do best. You can also ask people to cast a vote on the next meal you should add to your menu. If you do this then you will be able to bring more people to your establishment and this is great, to say the least.

Social Focus

Social media is great, but at the same time, you need to make sure that you are giving some thought to your social focus as well. Social networks are always increasing, but if you try and partake actively in social media marketing with all of them then you will struggle. If you know that your business is suited to a particular network then don’t be timid about putting most of your energy into a few sites. If you are very photo-heavy then you may want to focus on Pinterest and Instagram. If you are more B2B then you may want to think about Twitter. Know where your audiences are and make sure that you put a lot of your focus on networks such as this. You don’t need to abandon the other sites you are using, but you do need to make sure that you save your biggest efforts for the sites that matter. Using analytics can also be a good way for you to make the most out of your campaign, so make sure that you keep that in mind.

LinkedIn

Guest posting is so valuable when it comes to your content strategy. There are also other methods that you can use to get your name across the web. LinkedIn has started to let people publish posts right to LinkedIn and this can be done through the publishing tool. If your posts do get enough attention, then they could take advantage of this. As a bonus, you might also want to establish yourself as being a thought leader. If you can do this then you will soon find that it is easier than ever for you to get the result you are going for.

Storytelling

Do you want to make your brand memorable? If so then you need to start out with solid storytelling. If you can create a compelling or even a moving story that connects you with your users on a deeper level then this will benefit you in the long run. Of course, if you can, it is helpful if you portray the story in a way that isn’t too promotional of your brand, because if you do then people will see right through. If you want to tell a story then animation is one of the best ways for you to do that. If you want to take that next step then make sure that you go through an animation studio. Kartoffel Films Animation Studio is a great option here.

Unique Personality

Branding trends might come and go, but if you can give your brand an identity then this will help you to benefit your company for years to come. If you look up businesses that inject humor into their brand then you will soon see that they have the ability to become a viral sensation that is shared across the web.

Podcasts

Starting your own podcast is a very good thing to do. You can interview industry professionals and you can also take steps to build your brand. Some sectors such as marketing, tend to have a lot of podcasts for you to listen to. If you work in this sector then you need to make sure that you understand the podcasts that are being launched so you can make sure that you aren’t following the same footsteps. If you can do this then you will soon find that it is easier for you to get the result you are going for.

So as you can see, making your brand stand out doesn’t have to be difficult, and if you follow this guide, you will soon find that it is easier for you to push your brand to new heights. If you need some help with your branding, then remember, a marketing company will be of great help.