The digital world is the other face of capitalism. Corporates expand their empires through online marketing invasion. The internet is loaded with millions, if not billions, of websites that serve as a source of information, the backbone of a business, an avenue to express opinions, and most of all, a source of profit.
However, it’s not easy to thrive when you’re trying to build an online business. Just like any other competition, only the strong will survive. Most companies use their website as a means to establish authority in their field. When you have more authority, you’ve more chances to rank on the first page, and more websites may use your website as a reliable reference, and point to it from their own site. How’d you like that for your business?
Scroll down to learn more about the best ways to boost your website’s authority online.
Publish High-Quality Content
A website that doesn’t provide great content isn’t even worth checking out. Internet users dig the depths of the web for two simple reasons: to learn and to find useful information. High-quality content is more useful, which means you’ll attract more readers. The more readers you have, the more trustworthy you may become. Based on your site traffic and your content, search engines will decide if your website is worthy of being a high authority site. So, what makes a great content, anyway?
- Original–originality and uniqueness are the first steps to good content. People always want to know something new. Creating content that’s over-used, over-recycled, or simply copied from another source will hurt your website. Plagiarizing is just as bad as lying when it comes to web content, and search engines will penalize you for it. Moreover, such dishonest work may cause even bigger problems, such as legal entanglements from copyright issues.
- In-depth–when creating web content, it’s not enough to just enumerate and present information. It’s always better to elaborate and add more details that’ll help readers understand your topic better. In-depth content is often required when you work with digital marketing agencies like Sentius Digital. The depth of your content will say a lot about how much you really know the topic you’re writing about, and if you’re credible enough.
- Well-sourced–finding accurate information can be very tricky, especially because there’s so much misinformation on the internet. Sometimes, it’s even hard to tell what’s true and what’s not if you’re not meticulous enough. Therefore, it’s essential to publish web content with factual information supported by reliable sources.
Strengthen Your Social Media Presence
Aside from publishing great content, a responsive audience is imperative to have. Who’ll be navigating through your site if your business hasn’t even built a social media presence yet? Social media matters a lot if your business runs on the internet. Build it now, and here’s how:
- Platforms–which social media platforms will your target consumers be likely found in? Are they on Facebook? Twitter? Instagram? Choose the ones which you think will be more useful to your business, and connect it to your website.
- Connections–it’s always a good idea to broaden your connections in the world wide web. Here’s a helpful tip: connect with influencers using B2B marketing strategies. Building a connection with people who can help expand your business further is one of the best ways to reach more potential customers.
- Consistency–update and upgrade, continuously! Sites that aren’t updated as much as they should be will easily become outdated. When you consistently upload new content that’s high in quality, your followers, especially the ones who love your previous content, will keep coming back. This also means that your site has somehow lived up to its promises, and that’s a good way to show credibility.
Use Authoritative Links
Links connect relevant sites to each other. When you do link-building, make sure that all links are of high quality, and are inserted into your content with relevance in mind.
- Natural–all the links on your content should be relevant to your topic, and should only consist of reliable websites.
- High-quality–only use credible and reliable websites for your links. It’s even better if they’re high-authority sites too. If your site connects to a good network of trusted sites, this could help increase your site’s online authority.
- Useful–to satisfy your readers better, your connected links should be useful to them too. Your content’s goal should always be to answer the reader’s questions.
Make Your Site User-Friendly
A site should always be easy to navigate. Therefore, ensure that it meets the following criteria:
- Straightforward–the interface of your website, especially your landing page, should look appealing and easy to use. Users should be able to easily tell what your business is all about just by looking at your landing page. Don’t make your users guess.
- Easy to use–your site should be easy enough to use even for those who aren’t tech-savvy. Avoid complicated designs. The services you offer should be easy to find, and not hidden in pages that require a lot of clicks to get to.
- Engaging–if your site doesn’t encourage engagement, they’ll likely leave quick. Aside from creating high-quality content, also make sure that you have sections for your contact details, reader comments, and helpful FAQs. Users will trust websites more when they know they can engage with the people behind it when they need to.
Boosting your website’s online authority takes a lot of work, but it’s definitely worth it once you start seeing results. You should also consider applying the elements of SEO on your content, which will help your website’s rankings and visibility. So, see you on Google’s first page?