Do you want to boost the SEO of your Shopify website so that it ranks higher in search engines like Google? You should read this Shopify SEO strategy guide.
Shopify is an excellent platform for all sizes of online companies. However, as we have all seen with Facebook’s drop in ad efficiency, you must optimize your site for SEO to get the most out of your Shopify store. This includes improving your site’s titles, descriptions, photos, and other factors that impact ranking on search engine results pages (SERPs).
Ranking your website high on Google is more complex than it was in the internet’s early days. Then you had to stuff your website content with keywords, and the rest will fall into place.
However, doing that now may penalize your site for keyword stuffing. Furthermore, Google’s ranking criteria have gotten more sophisticated than ever, so keyword stuffing is no longer effective.
Here are some tips for increasing your Shopify store’s visibility on Google and other search engines.
1. Set up your site structure with Shopify collections
Site architecture, often known as site structure, is an essential aspect of Shopify SEO.
It includes everything from improved internal linking to higher organic search to a more user-friendly user experience that keeps visitors returning for more.
Shopify Collections are navigation features on your Shopify store that assist consumers in locating your items by categorizing them.
These categories might include clearance products for men’s jeans, women’s apparel, etc.
Similar goods might be put together into a collection to help potential consumers find what they’re looking for.
For example, you may categorize your items into a few categories (“Men’s,” “Women’s,” and “Brands”) to direct traffic to the appropriate section without requiring users to browse the whole catalog.
Simplify your shop’s structure in the collections portion of your Shopify dashboard to make it easier for your consumers to pick what they want. You can also add more collections. They need to make sense as broad categories for your product line.
2. Keyword research
The success or failure of your SEO strategy is primarily determined by the keywords you choose. Unfortunately, many eCommerce companies do not give keyword research a second consideration.
It is not enough to sprinkle keywords throughout your website. What matters most is that you use the proper keywords.
You can start by niching down. For example, choosing a niche like sneakers won’t cut it because it’s broad—the more specific the niche, the better. For example, CBD for skincare is more specific.
Once you’ve determined your ideal niche, the following step is to choose the appropriate keywords for it.
There are a few approaches you may take. One option is to use Google. Finding the terms your consumers are searching for can help you appear higher in their search results.
3. Use Shopify SEO apps.
If you’re unfamiliar with programming or themes, digital marketing with Shopify might be challenging. To make things easier for business owners, Shopify offers premium apps to help you edit your site without manually changing the code. In terms of functionality, these are identical to WordPress plugins.
Here are some Shopify applications that can help you improve your SEO:
Schema App Total Schema Markup – This tool allows site admins to add custom structured data to your Shopify store. It may be used to obtain rich snippets.
SEO Manager – Recommended as a wonderful all-around Shopify solution for increasing store rankings. It allows you to generate keywords, descriptions, titles, and meta tags and receive feedback on how each performs on your site.
Smart SEO – This tool automatically produces alt tags and meta tags, resolves broken links, and assists you in managing your Shopify store’s sitemap.
Image Optimizer: This program optimizes SEO images by automatically establishing alt text and compressing current and new pictures and files to minimize file size.
4. Use more backlinks to improve SEO
The amount and quality of backlinks to your website significantly impact your Shopify website’s search ranking. As a result, obtaining as many high-level backlinks as possible is critical to SEO success.
Backlinks, by the way, are simply links leading to your website from another website. Before beginning a backlink-generating strategy, remember that not all backlinks are made equal.
For example, links from Facebook, Twitter, or any other social media network will not affect your rating. Links from low-quality websites will also do more damage than good to your site. As a result, it’s preferable to avoid them entirely. Try to avoid purchasing links as much as possible. You may wind up destroying your website.
A link from a prominent website like CNN will carry more weight, and you need such a connection. With that said, here are some innovative methods for generating relevant backlinks to your Shopify store:
- Publish guest pieces on authoritative websites. When you do this, you will organically gain backlinks.
- Inquire with bloggers and review websites about reviewing your items. Most will do it for no charge.
- Obtain links from the manufacturer of your product.
- Post informative, shareable material to your site.
5. Optimize your Shopify site for speed
What happens when you try accessing a site that takes forever to load? Most likely, you will abandon the site and go to another one.
Visitors will feel the same way if your website takes too long to load. This will not only raise your bounce rate but also impact your Google search rating. Therefore optimizing your website for performance is critical.
Here are a few tips to speed up your Shopify site:
- Before adding your product photographs, compress them.
- Jpeg photos are better since they are lighter.
- Ensure you use a lightweight theme.
- Implement Accelerated Mobile Pages technology. They make your website load lightning fast.
- Reduce the number of applications on your website.
As Shopify usage grows, it will become increasingly crucial to grasp the SEO ramifications of the platform. Hopefully, this guide has provided you with extra information that will assist you in making your Shopify store more visible in search engines. You can also visit this site for help with your Shopify SEO strategy.