(as of Jul 31,2020 18:56:35 UTC – Details)
Master the basics of digital marketing with packed full of practical exercises and real-world examples to help you turn knowledge into action.
Skills you’ll learn
The online opportunity
Today’s world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
Build your web presence
From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you’ll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.
Plan your online business strategy
From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.
Improve your search campaigns
The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns ensure you get maximum value for what you spend.
Get noticed with social media
Everyone’s on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.
Deep dive into social media
An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.
Connect through email
Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.
Advertise on other websites
By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.
Get started with analytics
Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.
Build your online shop
Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you’ll need to build your online shop from scratch, to payment methods and managing orders, this introductory topic will get you on your way.
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