How Have Airlines Changed Their Marketing Strategies?

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Airline Stocks
Airline Stocks

The first commercial airline was created at the start of the 20th century, but it was in the 1960s that operators like Pan American and Trans World Airlines started to use sleek advertising campaigns to show us the appeal and safety of flying. Airline travel has changed greatly since then, so their advertising has had to keep up with the modern world.

Product Placement Ideas

You might have noticed Turkish Airlines and Virgin Atlantic appearing prominently in some of your favorite movies of recent years. It’s reasonably simple for filmmakers to show an airline in a positive light in return for money or some other benefits. Any movie that requires the characters to move from one place to another can fairly easily add images that incorporate air tickets, a check-in desk, or some other element without making it too obvious.

The next time you’re watching a movie or TV series where the characters travel by air, look out for some highly effective product placement. Flying is still regarded as being exciting by a majority of people, which is why it can be included in movies without any issues. You can also see the appeal of flying when you play Aviator on Paddy Power. This simple gambling game by Spribe doesn’t include any product placement but it gives players the chance to win by deciding when to cash out. A plane climbs in the sky and a multiplier increases at the same time, but the key is in cashing out before it flies away.

The Gamification of Flying  

This look at the gamification of the aviation industry by Allerin suggests that loyalty programs where customers build up points or unlock benefits help to make flying more appealing. Leaderboards, trophies, and badges are among the objects that can be used by airlines to engage customers and make them feel a more satisfying overall experience when flying.

2009’s Up In Air movies showed George Clooney’s character as a frequent flyer waiting to reach the ten million air miles mark with American Airlines. Interestingly, the airline didn’t pay for the advertising they received in the movie but instead allowed the filmmakers to use their facilities for free. The names of rival companies were either blurred out or replaced by pseudonyms in the movie. In real life. Tom Stuker from New Jersey is the most frequent flier of all time according to GQ, with 23,000 miles clocked up according to recent articles.

Premium Economy Tickets Add Benefits

The idea of flying in business class is extremely attractive, but the extra cost means that many travelers stick to economy class. This is why the launch of premium economy sections by some airlines has proved to be a clever marketing strategy. Although this level of ticket has been around since the early 1990s, it’s become increasingly important in recent years as people look for extra benefits without paying a lot more. These tickets cost more than standard economy but typically offer more legroom, wider seats, and other benefits.

These marketing strategies have helped us to enjoy flying more and allowed the biggest airlines to boost their brands as well as the industry’s image.