SEO for Retail Websites: Transforming Customers from Bring to Click

SEO Search engine optimization
SEO Search engine optimization

SEO offers the best ROI of any eCommerce marketing campaign. However, despite this, most online stores are built with little to no search engine consideration.

Most eCommerce stores rely on PPC and social media to get their store in front of customers. Now, whereas these can provide customers with brand visibility and personality and a position in Google’s paid ranking, both practices require constant campaign monitoring and a steady stream of income to be effective.

SEO requires neither of these things.

Despite the boom in eCommerce in 2020, businesses in Australia still don’t leverage SEO to its full potential when optimizing their websites. To get your products in front of a wide range of customers in today’s competitive online market, employing a digital marketing agency to complete eCommerce SEO services is essential.

Every eCommerce retail website needs to have SEO to transform visitors to customers. Still undecided if you should invest in an SEO campaign for your retail website? Check out these five clear benefits of optimizing your site for organic traffic.

Benefit One: You Will Drive More Organic Traffic to Your Website

The first benefit is an obvious one. With SEO you can optimize the individual pages, and product descriptions, so that visitors can find your products with a simple Google search.

Google has always had an evolving criterion for how it ranks web pages, but nail your SEO using the latest practices and you’ll elevate your business above the competition. With a website that ranks high on SERPs, you will get more click-throughs. And more potential enquiries and, orders.

Oh, and there’s something else. The more click-throughs you get (visitors clicking from one page to another on your website), the more Google will recognize the authority of your website – something that will see your website climb higher and higher up the rankings.

Now, there’s a lot that goes into creating website content that Google champions, from keywords to originality, meta titles and descriptions, which is why getting the best eCommerce SEO services to create and execute a strategy is paramount.

Remember, if you’re not investing in SEO, your customers will be.

Benefit Two: You Will Establish a Credible Reputation

Building a stellar brand reputation online is something that every eCommerce business should invest in. Now, there are several ways to do this. You can share rave reviews of your products or services, share engaging, valuable content across all your social media profiles, promote glowing customer testimonials and so forth.

However, these are only good if customers know you. Remember, any customers searching Google won’t know that you exist until they get the results of a search. They may be browsing or ready to make a purchase but either way they haven’t discovered you yet.

If you want to make it easier for customers to find you online, you need to rank well. You need a credible reputation. How can you do this? One of the many eCommerce SEO services will do this for you: content.

Unique, engaging content attracts people, instils confidence, builds trust. Create a solid content strategy and execute it and people will believe in you. Leverage social media, be creative with what you write. Weave keywords that people are searching through the copy, build relationships with influencers to share your content. Add a link or three that shout, ‘we’re the best!’ Tell a compelling story. Show Google that you deserve to be ranked well.

Benefit Three: You Can Display Your Products Effectively in Search Engines

The next time you perform a search, look at the links, look at the anchor text. Does it tell you everything you need to know? If so, the SEO completed on the site is good. If not, well let’s just say there’s room for improvement.

Customers would rather click on a search results that tells them everything they need to know about a product. From its rating to specific, important information, and price. And this is what you should write.

Affective eCommerce SEO services include structured data (or HTML microdata on each product page.) This allows search engines to identify the content in your products more easily. The result? A higher ranking.

Benefit Four: You Will Distinguish Yourself from Your Competitors

Don’t make the mistake of thinking that SEO is simple. It’s not – and it is constantly evolving. From making sure that your eCommerce website has an optimized experience to having content that provides the answers to customer questions, there’s a lot to think about.

Consider this: if visitors click a link and a page doesn’t open in five seconds, they’re gone. For good. Then there are circumstances when visitors perform a search query, click on a page only to discover that the content they’re looking for is nowhere to be found. What happens? The bounce from the page.

And let’s not forget the ‘experience’. If a customer is looking for a new suit, for instance, and it takes them more the three clicks to find one in their price range, style, and size, they’re gone. Your eCommerce site must be well mapped out.

So, what are we getting at? You need to use eCommerce SEO services to distinguish your website from the competition. Write better, SEO-rich product descriptions. Optimize images. Create a blog and post regularly. Integrate your social media. Make sure your website is easy to navigate. Validate customer intent by making it as easy as possible to make a purchase. Be visual. Be creative. Be the site that exudes value.

It only takes a few seconds for a customer to decide they DON’T want to buy from you. Don’t give them that opportunity.

Benefit Five: You Will Improve All Aspects of eCommerce Experiences

All businesses seem to want better organic rankings and maximum visibility online at all costs. Now, this is fine and well, but what about user experience?

Google has become so sophisticated that it can interpret a website with a good user experience versus a website with a bad user experience. The ‘experience’ visitors have is pivotal to achieving high SERPs.

Consumers largely know what they’re looking for when they type in a search… not many people randomly type in words with little to no intent behind them, that’s just silly! Google’s aim is to provide the answers to any queries a searcher may have. Should a website prove to be a hindrance to this goal, it’s credibility will suffer.

For clearer insight into Google’s intention to build stronger user experiences, you need look no further than how the website has evolved from a standard index of web pages to the go-to resource to find the answers to any question you have. The SERPs Answer Box provides users with all the information they’re seeking in fewer clicks and with the utmost convenience.

Remember, quality SEO leverages positive user experience to promote a brand. There are many ranking factors that contribute to a site experience – from security and relevance to content value and mobile optimization to name just four. Nail these are you’ll nail user experience.

With Google now focused on providing actionable answers for visitors alongside convenience and efficiency, it should come as little surprise that eCommerce websites that rank well offer a polished, high-quality shopping experience. User experience and SEO often hand in hand with a collective aim – to fulfil the user’s intention as quickly and easily as possible.

When it comes to deciding eCommerce SEO services, businesses need to make sure that site pages are easy to navigate, load quickly, are free of content clutter, secure and offer value. These attributes will have customers coming back for more again and again!

Invest in eCommerce SEO Services and Grow Your Business

The bottom line is that if you want your eCommerce business to succeed, you need to invest in SEO. It’s that simple. Do this and you’ll drive more traffic to your site and improve customer experience amongst other clear benefits.

Given that Australian eCommerce grew more than 80% in the 8 weeks after the Covid-19 pandemic was declared by the World Health Organization and has continued to dominate shopping habits throughout lockdown, it’s likely that the online shopping revolution will continue for years to come