Many businesses go through the process of carefully crafting their brand, but then forget to include their branding consistently across all platforms. Below, we explore how to make your brand identity consistent and memorable.
Make Sure to Use Your Brand
The key here is to ensure that everything you put out is branded to ensure that it reaches the widest possible audience. Monopoly has long since been a hugely recognizable brand, from its design to its font, color palette, playing pieces, and mascot. The brand uses font capitalization when branding other official games. This means that when users play MONOPOLY Megaways on online casinos they will immediately notice that the game is part of the wider Monopoly family, and thus reflects the inclusion of all the classic themes and motifs from the traditional board game. Due to the branding, you’ll know exactly what game it is despite the format of gameplay, or even the language it’s in.
Ensuring that these game variations are branded, this strong brand identity gives players a sense of trust as they are aware of the enduring popularity and quality of products created by Monopoly. This helps to further Monopoly’s brand recognition and capitalize on the brand loyalty and authority that the name brings along with it.
Understand Your Customer
Speaking of brand loyalty, the same techniques used to foster a sense of loyalty can simultaneously help a brand to create meaningful connections with their target audience.
Brand loyalty itself can help to improve brand recognition, as loyal customers can become brand advocates, and recommend you to their friends and family. One study by Nielsen found that 92% of consumers trust word-of-mouth recommendations over any other form of marketing. Another study by McKinsey found that these recommendations are the primary factor informing 20% to 50% of purchasing decisions.
The key to achieving global recognition is in the data. Take your time to conduct thorough research and gather useful insights and data about your current customers and your wider target audience. Once you have this data, you can analyze it to find out your customers’ preferences, behaviors, and needs, as well as identifying potential issues or areas for improvement. By acting on these insights, you can ensure the customer experience is top notch, ultimately boosting brand recognition.
Speak Up For What You Stand For
In researching your target audience, you’ll likely have found areas in which your business’ ethics overlap with the beliefs of the consumer. Research conducted by Harris Poll suggests that 82% of consumers want a brand’s values to align with theirs, and 75% will choose a different brand if they don’t.
Nail down exactly what your brand stands for, and don’t be shy to shout it from the rooftops. If your target audience is committed to choosing more sustainable products, it can pay to include your environmental commitment in your branding to ensure it is clear from the get go.
And there you have it – just a few techniques for building brand recognition online. Remember, it’s about quality and quantity. Do your research, be clear in your values, and ensure your branding is consistently highlighted across platforms.