(as of Aug 02,2020 16:15:54 UTC – Details)
More than 3 Billion people are using the Internet, and nearly 75% of users say they looked online for health information within the past year. So, what does this mean for your medical practice? Not only does your practice need to be online, but patients need to be able to find you. Online visibility helps you connect with your patients and attract new ones. Every physician should have a digital marketing strategy in place for their practice. Medical marketing expert, Alex Membrillo, delves into the methodology of how to master digital marketing. Based on more than a decade of expertise – and a variety of real case studies – Membrillo discusses digital medical marketing strategies. In this book he also explains what will have the biggest impact on the success of your medical practice. The Anatomy of Medical Marketing will help you build the foundation for your digital marketing programs. Cost is always a factor when it comes to the ability to advertise, so Membrillo explains how to get the most out of your marketing budget without spending big bucks. Offering a step by step approach to increase your patient base and keep your practice off life support, Membrillo will help you to navigate through this process with ease.
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