Are you struggling to engage your local audience? Do you want to grow your online business but lack online marketing knowledge? If so, this article is for you because it provides information about the latest link building strategies you can use to boost your local SEO.
Buyers want to purchase from local companies. Google states that “near me” searches are spiking annually, showing that people prefer to support local businesses. Statistics reveal that 81% of people use search engines to find information about local companies in 2021.
What does this mean for companies?
Those looking for ways to attract local audiences must ensure their websites are optimised for local keywords so their prospects can easily find them. They need to employ strategies to propel their content to the top of Google search rankings, and the best way to do it is to build links.
Link building is a process that makes web pages link to other websites. Online marketing specialists and businesses should consider it to enhance a website’s authority and increase referral traffic.
Why is link building essential for local companies?
Google’s algorithm is evolving daily and is complicated for most, but backlinks are essential in identifying which website ranks for which keywords. The companies that build links rely on this search engine optimisation method to inform Google and other search engines that their pages are quality resources worthy of citation. The more backlinks a website has, the higher rankings it gets. It’s that simple.
Link building for local SEO implies acquiring backlinks from relevant local online resources. Its objective is to increase a website’s visibility in organic local search results and attract traffic from local prospects interested in the company’s services.
Get links from local review platforms
Research states that 98% of customers read online reviews about companies, and 85% choose those with a high star rating. Therefore, getting positive reviews is essential if you want prospects to choose your website instead of your competitors. Hiring link building services enables you to reach your local link building goals because SEO experts have the necessary knowledge and tools to get your links on review platforms.
An effective way to get reviews is to encourage your customers to share their experiences with your business on local directories.
Guest posting is by far an excellent way to secure healthy links because it gets your website brand exposure and traffic. However, if you want to address a local audience, it’s best to hire a company specialised in link building Italy based because they can access particular resources you might not be able to. Guest posting is effective if you’re consistent in getting articles containing your link.
Guest posting implies creating articles for another website from your industry which publishes your blog in a relevant category. Its purpose is to provide the audience with informative content and link back to your website in a natural way.
Organise special events
If you want to increase brand awareness and build a local presence, provide your public with special offers and encourage them to attend your events. People like free stuff and want to be entertained, so organising special events and holding campaigns will help you draw attention towards your business.
Here are some ideas on how to increase brand awareness:
– Hold a content
– Run a workshop
– Organise a charity fundraiser
– Sponsor a local sports team
– Hold a giveaway
You can also offer seasonal discounts and free services or products to particular groups of clients. After you pick the promotion or event you want to organise, advertise it properly to make sure your target audience finds out about it.
Publish content on resource pages
Creating a resource page will link to content designed to answer one of your public’s questions. For creating effective resource pages, hire specialists because the process is more complicated than you think.
You can pick from several online resource pages that accept high-quality content. Analyse your opportunities and search for ways to contact the page manager to ask them if you could publish a resource blog on their website.
Get your business listed in local business directories
Research states that 94% of people use business directories at least once to learn more about a local business. You can build links and raise brand awareness if your business is listed in local directories. The most popular business directories are Google Business Profile, Foursquare, Facebook, Yelp, and Bing. Google can also help you find more local directories to address a smaller group. When listing your business with a local directory, follow its instructions closely and provide all essential details about your company.
Create a blog
If you don’t have a blog section on your website, consider creating one because it can help you drive traffic to your website and establish your business as an authority in your sector. Yes, this task requires more effort and investing resources because you need to research what subjects your public is interested in and write informative articles about them. However, blogging is a fantastic tool for building links for local SEO.
You can use your blog section to showcase your audience your expertise and knowledge, which in turn will boost consumer trust and encourage them to choose your services instead of your competitors. Industry reports state that 60% of consumers read blog posts before purchasing services or products. Also, blog articles are easy to share on social media and drive traffic to your website because they raise interest and encourage people to check your blog section to find out more about the subject.
After you upload content on your blog, reach out to local news platforms and informative websites looking for content to feature because there’s a good chance they might offer a backlink to your website. Be active on social media platforms because they enable you to build business connections and acquire links from other local websites.
Link building is quite effective when you know what tactics to use. If you want to boost your local SEO, the above recommendations should help.