A customer has considered the god of any business be it small, medium, or large. In this digital era, customer training of products or services is done through several online platforms instead of instruction manuals. It’s all about ensuring that your customers can make the most of your product, resulting in loyal, long-term, and satisfied customers. But first, we need to know what exactly is customer training and how it helps businesses.
Just like other internal training programs, a customer training program is a training program developed to train external stakeholders such as customers, resellers, vendors, and partners that share a common interest with the business but aren’t employees. And to continue such training programs, institutes use Absorb Training LMS to track and deliver learning materials to customers and other external stakeholders. These are used to:
- post educational videos
- publish e-learning courses
- allow customers to sign up for instructor-led courses
- measure customers’ enrollments, credentials, and completions
- certify customers who complete the course and reward them with certificates
- monetize courses and provide self-service payment options
Customer training is all about delivering customers the knowledge they need to utilize a product or service and acquire value from it.
Benefits of using a customer training LMS
Permanent customers are usually your best ones, and it is very important to prioritize them instead of acquiring new ones. Executing a customer training program provides multiple benefits to customers as well as the organization.
- ensures better customer onboarding and faster product adoption
- increases chances of up-sale and cross-sale
- improve customer satisfaction and show your customers they’re important
- increase customer engagement rate
- empowers customers with the knowledge needed to use the product or service
- provide equal access to all training resources
- increaser customers’ average spending and increase profits
- reduces customer service interactions and thereby the costs
- decrease customer churn ate
- enhance customer experience
Therefore, a good Customer Training LMS revolves around customers and avail all these benefits for customers as well as organizational experience. It must keep customers engaged and provide more control to them and reduce your responsibilities.
However, before choosing an LMS what should be the features one should consider:
An LMS should be capable of storing video written instructions, slide decks, and other learning materials in a centralized location. Today nobody has the time to read a 300-400 page elaborated instruction guide or manual that often gives a major headache and eye strain. So customer training LMS allows customers to rely on it for important information. Therefore, Centralizing learning materials enable customers to stay organized and provides stability, and increase customer engagement.
Customer training is very important for organizations but throughout the process, they often need to be certified and be able to operate a particular service or product. And sometimes, it is impossible to organize a workshop and train and assess customers’ skills, that is why customer training is often conducted through eLearning courses. And an LMS that can generate digital certificates is a must-have feature to consider.
User experience and tracking
The prime goal of customer training is to retain them as long as possible. And to achieve that, it is vital to know their feedback and training experiences. A conventional internal LMS gathers feedback from customers, tracks their activities, analyzes engagement rate, etc., and generates reports on it. This will effectively help improve customer training programs for the better.
Some of the other features which need to be considered are
- Multilingual interface
- Social learning
- Single-sign on
- Client portals
- Consumption-based pricing, and more
Customer training is very different from employee training in many ways but you’ll want your training more accessible, engaging, and effective at the end of the day. And a customer training LMS is a very important system that can make it happen but make sure it is reliable, secure, tech-supportive, and with other adaptive measures.