Marketing agencies have a new tool to help real estate agents outrank Zillow

How AI (artificial intelligence) is changing the real estate sector
real estate

The real estate business involves possessing real estate, or land possessions aimed for selling or renting. Real estate business has always been a kind of affair that gave very good results through the application of traditional ways of business dealing, however, nowadays, there are some digital tools used for real estate business helping the agents generate more estate sales. These are the marketing strategies and tools giving insight into details about the property. Here are some tools that can help real estate agents increase their sales and boost business.

real estate
real estate

IDX Plugins 

This modern Word Press plugin offers you a number of different possibilities that will add some very useful functions to your website. Thus, with IDX, your website will have portal-like qualities ideal for agents and brokers. Updated search options have the possibility to search among numerous categories and across multiple MLS feeds, which is at the same time the most effective way to search. Besides previously mentioned features, this plugin combines map-based searching abilities with detailed MLS features without taking too much time. This is named fully map integrated search.

This plugin will give you the opportunity to closely understand the demands of your potential clients and see what are the hottest contacts that should occupy your attention. One of the most important strategies for your website and plugins is the possibility to have an effective SEO. This means that your content will be listed on the first page of the search engine, which eventually results in more traffic coming from Google than any other IDX.

Customer Relationship Management Software 

Just as with any other type of promotion and effective sales, the first thing coming through our heads is social media. However, there is one thing coming before Instagram and Facebook, and it is CRM. The abbreviation CRM stands for customer relationship management software. This is the tool that brings all of your marketing devices such as workflows, social media accounts, email marketing platforms, and sale documents, into a single place. All of these tools are combined to form your tech stack and have an immense role in the estate marketing strategy. Yet, every single tool on this list has its own way of functioning demanding special handling. So, your social media is in one place, your website demands special care and is put in completely another place, your email is placed in some other space, and it is extremely demanding to keep a track of every tool separately. Hence, by having a CRM, all of these elements will be put in a single, easy-to-use spot, and you will be able to track all the customers coming to your agency or to the real estate development. There are various types of these apps on the market and among the most recommended ones is HubSpot. This platform will offer you a free version that will help you understand what CRM can do.

real estate
real estate


The majority of real estate business owners do not find their website to be a marketing tool. However, it is. If you assume your website to be the tool that can help you promote your real estate business, then you will see the benefits that can make some serious returns. If you see realistically, then you will be able to spot that your website is the only digital space you possess. If you manage to optimize it correctly, you will have increased traffic to your website with loads of right visitors that will be eventually turned into leads and prospects, and the final line customers. There are some website marketing tactics that can help you on the path and these include SEO, blogging, and content offers. The main aim of your real estate business website is to get a better rank based on the relevant keywords, draw in the right traffic and have the right visitors stay on the site so that the purchase can be done.

Social Media 

A tool used for a better marketing strategy for the promotion of your real estate business that goes hand in hand with CRM, and these are social media. Social media makes the best place for promoting your content if you bear in mind the number of people who are spending their time there. That is a perfect spot for promotion for every content marketer, therefore, social media is one of the best tools real estate marketers can pull off of their toolbox. There are numerous platforms such as Facebook, Instagram, Twitter, and Houzz that are perfect places to say everything you need to say about your real estate development or agency.

If you are using these apps to promote your content, the first step is to use the amplification tool. So, no matter what is the purpose of your social media account, to share homes and offers, new developments, or share the aesthetically pleasing images of your property in order to attract a broader audience. By creating your target audience, you will get a chance to make better sales. If you invest in the time and effort to establish your social media, you must be consistent in promoting your business, increasing awareness, and getting your name in front of a larger audience of prospective buyers. There are many tools you can use by registering your business on social media. You can use social media stores and make direct offers. These direct offers can draw you a greater number of immediate interests so that you can assess the potential of your property. So, social media is not only the perfect place for the promotion of your business but an ideal place for conducting market analysis as well.

The real estate business is one of the most popular business affairs pursued nowadays. The main aim of this business is to rent or sell private properties. Usually, real estate agents rent the places until the property does not increase in value. However, just as with any other business, it needs proper marketing and content promotion so that it can penetrate the target audience.