Google Expands Free Google Shopping Listings, Adds New Tools to Assist SMBs


Back in April, Google has made its Google Shopping product listings accessible for free for all businesses in the US. Now, the biggest search engine is now expanding its option to reach Europe, Africa, and the Middle East. Also, it’s adding new tools to assist SMBs to keep going during the pandemic impacts.

Google’s Shopping Tap listings was only pain options until recently. However, Google is now making it available for free, although some paid slits will stay.

Google Shopping

According to Google:

“Available globally in mid-October, search results on the Shopping tab will consist primarily of free listings, helping retailers to connect with more customers, regardless of whether they advertise on Google. Shoppers will be able to find more products from more stores, just in time for peak shopping season across the region.”

Google stated that it eases it for hundreds of millions to shop on google every day. So, having the ability to list your product in these surfaces for free would have significant benefits for a lot of retailers.

“If you already use Merchant Center and Shopping ads, you don’t have to do anything to take advantage of this change; your listings will automatically show up at no cost. And we are making the onboarding process as easy as possible for retailers who are new to this over the next weeks and months.”

Additionally, Google is, moreover, starting its Local Service Ads in France, Belgium, Austria, Italy, Netherlands, Ireland, Spain, the UK, and Switzerland.

Google Local Services ads

The goal of Local Services Ads is to help searchers connect with local trustworthy professionals, such as house cleaners, electricians, and plumbers. These professionals are provided with a “Google Guarantee badge”, that is accessible to businesses that passed the qualification process of google.

“Potential customers can see license information and reviews from previous customers, and they can compare and contact providers. You don’t even need a website to use these ads, and you only pay when contacted by a customer – there’s no charge for people clicking on the ad.”

Also, Google has launched ‘Google for Small Business‘ in Spain, Germany, France, and The UK. It will grant more help and guidance for SMBs in these areas, though it is also established the initiative ‘Grow My Store‘ which targets to assist local sellers to improve their online shopping experience.