Content creation is important, but without an attractive Page Authority score, your content might never reach the right audience. Read ahead to know what Page Authority is and how you can improve it.
Page Authority Defined
Page Authority is a search engine device that predicts the possibility of your page appearing high among thousands of other pages with similar content on any given web search.
The analyzing device uses a logarithmic scale, which means that growing from a score of 20 to 30 is much easier than growing from a score of 70 to 80.
How Do You Score Your Page Authority?
Page Authority is best utilized as a comparative tool. It pits you against your competing website’s pages and sees how good your page’s visibility is in comparison to them.
Any update in the engine’s algorithm will result in a fluctuation in your PA score.
Page Authority is not the same as Domain Authority. PA analyzes an individual page’s strength, while DA analyzes the entire domain’s ranking strength.
How To Get A High PA Score?
One way to improve your PA rank is by improving your link profile. Focus on inserting high-quality external links from accomplished websites into your page. It shows that your content is well researched and in this way, legitimizes your page.
However, remember that a high PA score is not the only thing that you should aspire for. Your PA score might improve, but that does not mean your rank will go high. This is because the Page Authority gives you a more comparative analysis than an absolute one.
It uses a web index and your page’s link count to calculate your score. And so, it might be difficult to quickly influence your PA score alone.
Why Did Your PA Score Drop?
Page Authority works as a relative metric. It analyses your score in comparison to other websites’ individual pages. And so there are a variety of reasons for any drop in your PA score.
It could be because the device’s algorithm has been updated, or it could be because the number of similar contents has risen. It could also simply mean that your competitors have scored significantly higher than you.
The important thing to remember is that Page Authority gives you a relative account. Understand this, and transform your page into front-page material!