Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends


Searching for Halloween ideas is increasing on Pinterest, it has added some informative prompts in any search related to Halloween that may hold any cultural significance of specific costumes to help users not to misuse common ideas and themes.

Pinterest Halloween

According to Pinterest:

“Costumes are consistently a top-searched term, but many people may not know that certain costumes are appropriations of other cultures. As a platform for positivity, we want to make it easy to find culturally-appropriate Halloween ideas, and bring awareness to the fact that costumes should not be opportunities to turn a person’s identity into a stereotyped image.”

As you have read above, for example, the search ‘Day of the Dead costumes’ will bring a new informational pin ‘Cultural appropriation on Halloween’. This Pin provides background on the significance of the event that will help users better understand the event.

Also, Pinterest will limit suggestions for cultural costumes.

This is the most recent effort of Pinterest to improve diversity and representation in all matters of the company externally and internally. Also, Pinterest lately expanded its search qualifiers for the skin tone to help personalize the search for more users. it is undergoing a review of the culture to address declaim racial inequality concerns.

Additionally, Pinterest has provided new insights on the most trending searches for Halloween 2020, which will see another approach to the events than usual.

These are the most trending searches for Halloween 2020 according to Pinterest

  • Halloween breakfast
  • Haunted garage
  • Halloween piñata 
  • Halloween scavenger hunt 
  • Halloween games
  • Haunted mansion bathroom
  • Halloween themed bedroom
  • Backyard Halloween party

Most of the searches above are expected, yet they may give some extra pointers for your response towards the event, or make you think about related ties for your next campaigns.