Advertisers may need new sources (how E-commerce and digital gaming is dominating world during the pandemic)
The importance of the digital economy is no longer debated, but how high its value can be, became even clearer during the pandemic. The COVID-19 pandemic that hit every industry and devastated some beyond repair, became a source of profit for tech firms. E-commerce boomed, digital gaming once again became even more popular than it was before. So did other online entertainment platforms. Amazon, Netflix, Facebook, and other leading platforms saw an increase in the number of users. Just like Amazon and Netflix, other digital companies have seen massive growth. E-commerce and iGaming were the best digital business spaces during the pandemic. Along with e-commerce, iGaming platforms grew exponentially. The growth is real because the attention of sport and gaming lovers were attracted to news age iGaming providers. The change is visible because along with traditional gambling options gamers can play casino live online games with exclusive plots. During the pandemic, iGaming providers adapted many popular games, including the games based on the video game characters. The COVID-19 crisis showed the true value of digital industries. Just like iGaming, ecommerce has a massive growth and advertisers are now in need of new platforms for advertising. Tik Tok just opened the door to traditional and new age advertisers (e-commerce companies) and everything is going good for now. Tik Tok will give a good space for growth to the e-commerce space, while experts believe that iGaming will reach the true potential very soon.
Tik Tok ads is a new level of marketing – storytelling at its best
Social media platforms drastically changed the ways we communicate, shop, and get to know new products. Each platform has its unique design and the ads that the marketers place in the platforms should be modified according to the esthetics of the app or website of the platform. TikTok is no exception. The most popular ad form on TikTok is the so-called “In-Feed Ad” that mirrors Snapchat ads or Instagram and Facebook story ads. TikTok, similar to Instagram, has an individualized page that offers you the content according to what you usually look for. The app organically integrates the ads in those offers. The important thing is to get to know the style of TikTok and make a modified version of the ad, instead of using the same ad for all the different platforms.