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Friday, January 22, 2021

Website Traffic Will Become a Defining Metric for Success (Post COVID-19)

Human lives and the well being of Americans will be the gravest concern in virtually any pandemic. But if you zoom out and appear at the picture as a whole, it quickly becomes evident that the devastating impact goes far beyond physical health.

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Financially, the COVID-19 pandemic has ravished millions of families. It’s also had a significant effect on thousands of small enterprises across countless industries and niches.

Economists are projecting that more than 100,000 small enterprises have permanently shut their doors considering that the pandemic began escalating in mid-March. That represents a lot more than 2 per cent of all small enterprises in this country.

For an incredible number of other small businesses, the struggle to remain profitable, recoup losses, and grow becomes a very big challenge moving forward. And if it wasn’t already important enough before the virus, a company’s web presence will be exponentially more valuable in a post-COVID-19 marketplace.

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Why Website Traffic Matters More Than Ever

Traffic has always been an essential metric for business owners. If you want to increase revenue, it starts with getting more people into your store. There’s no guarantee that having people in your store will result in sales, but the flip side of the equation is certainly true. (No visitors means no sales, which ultimately means no revenue.)

In a post-COVID-19 world, where people will likely be more prone to shop on the web than in-person, both offline and e-commerce brands alike will discover that virtual traffic is the key to becoming successful.

This means web site traffic will be among the foundational foundations for all small businesses continue. And if you’re seriously interested in boosting traffic, you’ll should do your homework.

How Leading Business Will Scale Their Traffic

Generating traffic for a website is hard work, but it’s maybe not impossible. It’s something that requires strategy, vision, discipline, and execution. It also requires a willingness to experiment through learning from mistakes. But with that said, here are some of the tactics leading companies will use to scale their traffic up over the coming few months and years:

Let’s focus on something that should really be fairly obvious by now, but nonetheless gets forgotten. If you need people to visit your site, you will need content. Quality content.

Content serves two purposes. First off, it gives you linkable assets that drive traffic to your website. Secondly, it keeps visitors engaged giving them something to sink their teeth into.

You don’t have to publish content on a daily basis, nevertheless, you should be generating at least one article per week. If you try this over the course of a year, you’ll have a minimum of 50 pieces of content. That’s 50 resources which can be shared and linked to so that you can generate a stream of traffic. If you’re into new mediums, I will suggest podcasting. We are currently by using this strategy here. 

  • Write Clickable Headlines

Content is excellent for sharing and disseminating via social media marketing and other offsite platforms. But if you want visitors to visit your website, you must write clickable headlines.

Clickable headlines are headlines that folks are naturally drawn to. They typically do one or more of the following:

  • Evoke curiosity
  • Create shock or surprise
  • Promise value
  • Stoke extremely positive or negative emotions

Research implies that the ideal headline length is between 14-17 words. Headlines in this range perform 76 per cent better than shorter headlines.

It’s also helpful to stay abreast of the hot search trends in your niche so that you can target these key words. This can help you push out relevant content at all times.

  • Utilize These SEARCH ENGINE OPTIMISATION Tactics

The technical side of traffic generation requires you to spend some time into seo (SEO). And if there’s one component of SEO that counts more than the others, it’s backlinks.

There are a large number of strategies for obtaining backlinks – including guest blogging (which we’ll discuss momentarily) – but here are a couple that don’t get nearly enough discussion:

  • PBNs. A private web log network – or PBN – is actually a assortment of individual and distinct internet sites or blogs owned by a single individual or organization. And while PBNs sort of fall under a grey area of SEARCH ENGINE OPTIMISATION and link constructing, they can be effective when used appropriately. Consider partnering with some other companies in your area to generate two or three supreme quality websites which you can use to generate leads and drive traffic. (Though it’s essential that these internet sites stand by themselves merit and add value as standalone destinations.)
  • Link roundups. Many internet sites and on the web publications publish monthly, quarterly, and annual link roundup posts. These are fundamentally articles that feature the very best content in a particular industry over that time frame. They literally take the very best pieces of content, link to the first content, and offer a little blurb about why it’s so great. Find a solution to get on these lists and you’ll generate SEO juice and traffic.
  • Build and Leverage an Email List

Email is awesome because it’s something you own. That means unlike social media platforms, search engines, ad networks that set their particular rules, you have total control and ownership over your email list.

List building is something which you need to be dedicated to all the time. If you aren’t adding new subscribers to your list every week, you’re missing out on a chance to reach and engage new people on a regular basis.

Once you have an email list with a few hundred or thousand subscribers, you can use it to share content, offers, products and services, and services – all with links back to your internet site.

While free traffic is the ultimate goal, sometimes you have to pay to play. Whether you have a small or large budget, paid search can help you attract visitors, generating clicks, and fundamentally produce conversions.

The great thing about pay-per-click (PPC) ads – which can be obtained on both search and social platforms – is that you simply pay when someone clicks on your advertisement and visits your website. This means there is a constant waste money for something you didn’t be in return.

In addition to utilizing PPC advertisements on social, you can also leverage platforms like Facebook, Twitter, and LinkedIn to generate organic click-through to your website.

The great thing about social media is that you can share content and, as long as people find it interesting, useful, or engaging, it has the potential to get shared and go viral. All it takes is one viral post and also you could generate thousands of clicks in one bi spurt.

LinkedIn is more than a person-to-person networking tool. It’s actually on of the internet’s biggest content engines.

Anyone with a LinkedIn account – hopefully that includes you – is able to publish content and share it with connections. And the best part about the platform is that you’re in a position to republish existing content from your own website/blog without the sort of SEARCH ENGINE OPTIMISATION duplicate penalty. Talk about maximizing the worthiness of your content!

Finally, let’s speak about guest blogging.

Guest blogging could be the process of publishing original content on somebody else’s web log. The blogger gets free content for their audience and, in exchange, typically enables you to plug in a link or two for SEARCH ENGINE OPTIMISATION benefits.

If you’re able to safe and secure enough guest blogging opportunities online with high domain authority, this can somewhat elevate your web site in the Google search engine rankings.

Building Better Businesses for the Future

Website traffic isn’t enough to create a business successful, but it’s absolutely a of use starting point. If you’re uncertain of the direction to go with this information, or don’t have the time/skillset to execute, there are many people who might help. And all through a time where a lot of American freelancers and small businesses are struggling, that is a great opportunity to hire someone to help.

Nate Nead

Nate Nead is the CEO of SEARCH ENGINE OPTIMISATION.co/; a full-service SEARCH ENGINE OPTIMISATION company and DEV.co/; a custom web and software development business. For over a decade Nate had provided strategic assistance with technology and marketing solutions for a few of the most well-known on the web brands. He and his team advise Fortune 500 and SMB clients on software, development and internet marketing. Nate and his team are located in Seattle, Washington and West Palm Beach, Florida.

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