TikTok is yet to make a revenue program for its influencers or brands. Since it’s a relatively new application, it doesn’t have set options for sharing revenue or making money like you can do, for example, on YouTube. But with the correct strategies you can make a lot of TikTok money.
If you’re on TikTok to make money, then you need to make sure that you have a lot of followers. But that is not enough. Brands are now aware that anyone can buy followers. So the number of followers doesn’t make much difference. What you need to focus on is your engagement rate. If you have a high engagement rate, it shows that you have genuine followers who interact and engage with your posts.
Grow Your Account And Earn TikTok Money
TikTok, over the past year or so has really come to its fruition as a platform. It’s proven to be not only an incredible marketing tool but also an explosive platform. Due to the vast organic reach of its content TikTok is not an app which you can overlook or ignore any more. It now has the ability to launch careers overnight. But people are still on the path of figuring out which is the best way to go about their TikTok account to have a piece of that success.
One way that people are making money on TikTok is to combine it with other platforms. For example, people are using the well-established advertising programs of YouTube to earn money from their successful TikTok content. This is like an added advantage to TikTok users. But for this to succeed, you’ll need to hone your account. So let’s check out how to optimize your account so you earn some quick TikTok money.
Understand Your Audience
It’s similar to an interview question but let’s begin by asking: why would people want to follow your account? What is different about your account? What additional quality does your account have which the other accounts don’t have? Are you going to showcase your talent or your brand? What element are you going to add to make your videos entertaining? Questions like these are not to scare you away but to make you aware of the things you need to check before you dive to make an account.
Making money on TikTok will be a lot easier if you get your steps correct. Firstly, you need to decide what type of content you are going to put on your account. This will help you to figure out who your audience is going to be.
If you’re targeting a specific audience, then make sure to put content according to their general taste. Remember, you’re not there to make videos of yourself. So, your content should be alluring to others and should be able to make your audience happy. Rather than putting up random content, put up posts that align with your target audience. You can also put relevant hashtags to enhance your exposure. The organic nature of TikTok’s reach will take your video far and wide and help you gain engaging followers.
Perfect Your Profile
Well, to put it simply, what your CV is to your Job interview, your profile is to your growth on TikTok. So be sure not to skip that part and focus only on your content. This is the page where you establish who you are and why all the people out there should follow you. So be sure to make your Page as enticing as possible.
It should be able to portray you as a creator, highlight your identity, and make that necessary first impression on your audience that’ll make them follow your page.
Now, how to make your TikTok account stand out from the rest? If you’re a newcomer, you can start by using an ideal username. You already know from Instagram how the right usernames stick with you like your identity. You don’t want to go for something that’s too complex to spell or remember. It should be catchy and should go with your niche. It’s best to use the same username for all social media platforms so that you don’t miss out on your mutual audience.
Because of its wide reach, TikTok also has some shady profiles that can misuse any personal information in your account. So remember not to divulge too much background details while creating your perfect profile to make TikTok money.
Few Conventions And Rules To Follow While Uploading Videos
While you can upload videos based on anything on TikTok, you have to keep in mind a few details. For starters, your content should not breach TikTok’s guidelines. You should avoid inappropriate content. A platform like this can be misused by people to advance their propaganda or hate. But there’s a lot of hate out there. So, for example, make sure not to use this platform to promote racism or hate speech.
TikTok has a wide reach so you can market that quality but remember to use that quality positively. If you want your brand to be attractive to your audience, you can add suitable captions describing it or simply something that’ll make your audience stop and read. Lastly, make sure to add exciting thumbnails and the most relevant categories to your content.
If you wish to increase your engagement rate and earn some TikTok money, make sure not to skip a step.
Produce Consistent Content
Consistency is key. So when you’re looking to earn some serious money on TikTok, either through brand deals, sponsorships or even by establishing yourself on other platforms like YouTube, you need to follow this basic rule. If you’re not consistent with your content, the audience will not know what to expect. But if you want to turn your audience into active followers then you need to avoid being inconsistent. There’s no point in having one hit video on your account. So how do you become consistent?
Select 2 or 3 days a week and post only on those days. Your audience will know when to expect your videos. Plus, you won’t need to be glued to your TikTok account for days on end. After you’ve sorted out the time, make sure to stick to your genre. If you want to stand apart, create a personal style, unique to you. This will help your audience to recognize you and understand your niche.
Remember, everything you put in your video makes up your style. Everything, starting from the type of song or the way they’re made, determines who you are on the platform. So choose accordingly.
Engage With Your Audience
TikTok functions in the same way in this case as other platforms. So if you know how to increase engagements on other platforms, TikTok won’t be difficult for you. As mentioned earlier, all you need to do is increase your engagement rate. You can organically increase your followers but it won’t mean anything unless you engage with them regularly. It may seem time-consuming in the beginning, but you’re sure to reap its benefits later.
So how do you engage with your audience? You can leave thoughtful comments on other posts or take some time to reply to the comments that people leave on your posts. It adds a personal touch to your profile and makes your audience feel special and unique.
You can also opt for live streams. This way you can interact with your audience in real-time and earn live feedback from them. Live streams give you a better opportunity to engage with your audience on TikTok. Moreover, this is 2020, so people will not mind an entertaining live show on TikTok after being locked inside homes for so long. Just make sure to make it engaging and interactive.
Promote TikTok Videos On Other Social Channels
The basic thing about marketing is that more people should know about you today than yesterday. So if you’re active on other social platforms, be sure to spread your content as much as possible. It’s not important to be loyal to one platform. You can use other platforms simultaneously to advance your brand/profile. The basic goal is to make your content reach as many viewers as possible. That increases your chances of having more followers. If you become an influencer with high engagement rates and followers, you’ll be able to earn some serious TikTok money.
Improve Production Values Over Time
It takes time to become successful so have some patience. The most important thing is your content. Your videos should be entertaining, mesmerizing and should be able to attract the audience. That viral quality of your videos will help you reach your success mark. When you have the required amount of followers, you can go to the next step and look forward to your TikTok money. There are several ways in which you can do that. Some are listed below.
Earning Money on TikTok
One of the ways in which you can earn money on TikTok is through Brand deals and sponsorships. Major influencers on TikTok are now getting huge sponsorship deals from established brands and businesses. You have to reach at least the 250k benchmark for this. However, there’s no regimented rule as such. So it really comes down to your quality and consistency.
You can go for cross-promoting your brand. For example, use TikTok and YouTube simultaneously to earn money.
You can be indirect advertisers promoting your brand products that you’re selling elsewhere. You can also go for Live video tips but for this, you have to make sure you have a huge following and your audience is craving your videos. That way you’ll earn a generous TikTok tip.
Check these out and let us know if this helped you to earn TikTok money.