If you are a content creator looking for tips for SEO, this article is for you. Instead of bombarding you with a gazillion jargon, we will tell you 12 foolproof ways on how to increase organic traffic.
Sure, content matters, but what matters more is expanding your reach. You could be a great content creator, but without traffic on your website, you are basically invisible to the netizens. The competition has risen since talented content creators seem to be cropping up from everywhere. That is why it is extremely important for you to work in your search engine optimization techniques. One thing to remember is that inorganic traffic might seem attractive in the beginning, but it will ultimately lead to no real engagement with your followers.
Here Are 12 Ways You Can Increase Organic Traffic!
Don’t Ignore Your Existing Content
Many times, we feel like published content is just that: published. We forget that we can rework on it and improve it.
There’s a really high chance that we might kiss out in a few things on the first drafts. It’s only natural, but that doesn’t mean that we can’t improve it after it is published.
Use Ahrefs’ Content Gap tool to check which pages rank high for your primary keywords. Enter your content’s URL and click on “Show Keywords”. If you see that your page doesn’t show up for your primary keywords, you need to improve your search engine optimization techniques. The reason why your competitors are ranking better than you is that you probably did not cover your subtopics. When you leave out relevant sub-topics, google doesn’t see your page as complete.
Open your existing content and include your relevant subtopics.
Engage With All The Websites You Link To
Building links can be hard but it is an important factor in SEO optimization tips. Finding websites, personal and work emails, and then asking them to backlink to your page can all be stressful. This is why it’s much better and effective to engage with everyone that you link to.
Reach out to websites you link to not because you are asking for a favor but simply because you want to let them know that you have backlinked to them. This is a great way to strike a conversation and create potential link opportunities. This, in turn, will help you increase organic traffic for your website. Using email outreach is the best way to go forward with this.
Here’s a simple draft that you can take inspiration from.
I’ve been a long-time fan of your website. Just wanted to inform y’all that I’ve recommended your website in my latest web post. Hope you receive web-deserved followers.
This outreach tip, in relation to SEO optimization tips, could potentially lead to collaborations, such as guest posts.
How To Increase Organic Traffic? Add Internal Links To Your Latest Post
Internal links are basically backlinks to your own website. For instance, if you are posting new content, you can hyperlink a related content of your own to the current one. Remember that these links need to be related and strategically added to get an organic traffic check.
You can use Ahrefs to look for the best-suited URL for your internal links. You can also use organic traffic google Analytics to create an effective way to increase organic traffic.
Check Up On Your Content Annually
This may seem irrelevant, but it is one of the best tips for SEO content quality check. You need to remember that there’s no one way on how to improve organic search. It’s a mixture of details that you need to be smart about.
You always need to make sure that your brand image and your content go hand in hand together. This is why you need to revise your content annually. Check if anything needs to be consolidated, updated, or even deleted.
If you have a WordPress website, you can use the free WordPress plugin by Ahrefs. Remember that even if you use such analysis tools, you still need to check each post individually. If you think a post with a lower SEO rank represents your brand, don’t delete it. Simply, update it to improve organic traffic.
Repurpose Old Posts In Newer Formats
Here’s the thing. You don’t need to keep coming up with original ideas all the time. Creativity sometimes takes a backseat. On days or weeks as such, simply repurpose your old blogs in newer formats.
Check out your most popular blog posts and recreate them in a video format. It will make things more interesting and will help you reach a wider target audience. Moreover, this way you can insert these new content into your old blog posts. It will work like internal links and work as an organic traffic generator.
Furthermore, you can look for the most searched for topics in your area with Keywords Explorer by Ahrefs. Besides, having content ready for multiple formats will help you be more visible on google.
Engage With HARO Questions
Journalists use HARO to connect with sources. So, if you fight up with them, you will receive questions by journalists via emails. And your answer is used in any one of their posts, they will backlink to your website. The even better news is that HARO is free.
One downside can be that you will receive around 3 emails per day. Keeping up with them can get hectic. In such a case, you can employ email filters to only receive questions that are relevant to you.
Check Up On Your Underperforming Blog Posts
How to improve SEO? Well, there are a number of things you can do. One important tip for SEO rank is to check up on our underperforming content. What is that? You can analyze what you can improve by keeping an eye on your competitors. Why is it that they are doing better than you? The most likely answer is that they might have higher quality backlinks.
Check out free SERP Checker by Ahrefs.
Check when your competitor’s post is chosen over yours, and if you think your content is better suited to be backlinked, why not reach out to these websites?
Broken Backlinks Are A Total No-No
Backlinks are essential to increase organic traffic. And, organic traffic means the success of your brand. It basically means that more people will see your content, which is what you ultimately want. A case of broken backlinks diminishes your ranking from referral traffic google Analytics.
Backlinking to dead webpages is such a waste. It’s a wasted opportunity that you need to make sure doesn’t happen to you. Remember when you told you that you need to check up on your existing content annually? Well, this is another reason why you should do it. Detecting a broken backlink will give you newer linking opportunities.
Ahrefs’s Site Explorer feature helps you detect broken links. Go to Best By Links and create a filter for 404 pages.
After you have identified those broken links, there are three simple ways you can easily fix them.
Check every individual broken link. Sometimes, what happens is that you can delete a page by mistake. If that is the case, simply reinstate it. Now, your backlink will be directed to a live page, increasing your organic traffic.
What if the link is broken because the URL of the page has been updated? Well, in this case, simply change the URL and use the latest updated version.
Request Linkers To Modify A Broken Link
What if a link is broken because the URL was not placed correctly? Maybe there’s an unwanted space, or a dot, in between. In such cases, simply reach out to your linkers and inform them of the mistake. They will, in fact, be grateful to you for pointing it out. Because, a broken link does not just affect your website, but the linkers’ website too.
Remember that if you detect a ton of broken links, the ones with high ranking must be your priority. A backlink’s quality can be checked through the Backlinks report.
Create Backlinks For Your Images
How to increase organic traffic? Original infographics and illustrations are great! They are attractive and most people would want to use them for their blog posts.
If you have an original graph, illustration, or an image, simply convert them into backlinks. When people use them in their blog post, they will most likely give you credit by backlinking to you.
One downside to this is that many people will not backlink correctly. Maybe they will link the image directly and not the source page. This can sometimes be an issue. If this is the case, you can simply reach out to them and ask them to rectify the mistake.
But, how to find people who are using your illustrations without properly backlinking to you? There are two ways you can go about it. Right-click your image, then, “Search Google for Image.” Check each result to see if they have backlinked to your source page. If they haven’t, contact them.
The second way to do this is by using Site Explorer by Ahrefs. Visit the reports section for Backlinks, insert the jpg or png link of your image. The same process as the first, check each individual link and reach out to the ones that have not backlinked correctly to you.
Get Caching Plugin Now!
If you want to rank high in direct traffic google analytics, you need to install a caching plugin right now, if you don’t have one already.
There are many benefits to caching plugins. One of the most important ones is that it will help your website gain more visitors by reducing the speed of your website substantially.
If you have been in the business for some time now, you must know already that the speed of a website matters a lot. Whether it is on a desktop or a mobile, if a website takes too long to respond, people will most likely go to another. This basically means your competitors will gain organic traffic that is yours.
Data from various studies suggest that if your website takes around 1-2 seconds to load, the probability of a visitor bouncing to another page increases by 32 percent. You should definitely avoid this to increase organic traffic.
Simply install a caching plugin to easily solve this problem. If you have a WordPress website, you can install a caching plugin by going to Plugins. Then, press in Add New. From there, look up WP Super Cache. And then, press on Install, and then, Activate. Once you are done, visit your settings page and double cache if your caching plugin is activated. It’s as simple as that.
Define Your Snippets To Increase Organic Traffic
If you look for a definition on google, you will notice that it shows a featured snippet.
This snippet is pulled by Google from a page that has defined their snippets. This further drives more organic traffic towards the featured website, increasing its visibility and reach.
So, make sure that all your posts are well defined. If you work on niche topics, a well-defined post can significantly increase your chances of ranking higher.
Always Embed Your Video Content To Your Blog Posts
When you visit Google, you must notice that there’s a tab for “Video.”
You might be surprised to know that Google doesn’t just use YouTube videos for this section. So, if your blog post has a decent ranking, your embedded video can also show up on this section. It will further increase organic traffic for you. Which, in turn, will contribute to a higher SEO ranking. Plus, it doesn’t take much time or effort to embed a video in your blog post. This organic traffic generator is definitely effective and efficient.
Here’s the thing. As promised, we only gave you organic SEO tips that you can easily implement in under 15 minutes. The entire process will barely take you 3 hours.
How much organic traffic is good? Research says around 27,450 visits a month indicates a successful website. With these organic SEO tips, you can easily reach your goal.
So, what are you waiting for? Thank us later. Get to work and increase organic traffic for your website now.