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Thursday, January 21, 2021

What is Dwell Time? Is Dwell Time a Google Ranking Factor?

There are many ranking factors Google uses, and dwell time (D.T) is one particular factors. The chatter on social media platforms started prioritizing dwell time importance.  How is dwell time measured? Is it a ranking factor? And if so, how could you optimize dwell time? Here is what dwell time is and the Google ranking factor because of it.

What is Dwell Time?

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Duane Forrester at Bing wrote a post three years ago, and in this blog post, the concept of dwell time was introduced.

In simple words, Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page — but before clicking back again to the search engine results.

Image  Source – Cognitiveseo.com

D.T is frequently imprecise with session duration as well. Session duration defines the total amount of time spent on a website before the website visitor leaves the website. Dwell time tells a different tale.

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Also, keep in mind that this is distinctive from Click through rate.

Let’s Understand Dwell Time

  • For example, let’s say you search for “Pancakes” in Google.
  • The first result shown on the SERP seems appropriate, So you click on a page.
  • When you land on the webpage, it looks displeasing and difficult to navigate. And the content isn’t helpful.
  • After seven seconds on the page — you click back again to the results.
  • Your Dwell Time was 7 seconds.

Average D.T = Total users time spent before clicking Back to Result  — Count of All Users who clicked Back to Result

Can You Measure Dwell Time in Google Analytics?

You will first need to measure dwell time if you should be thinking of increasing it. Here is tips on how to do that:

In Google Analytics, concentrate on the bounce rate & avg. Time on internet site metrics. You will have to reduce steadily the bounce rate and increase time on page.

It indicates that your site’s visitors are spending more hours on a page before bouncing-off. That’s how you can quickly increase your dwell time.

Does dwell time affect your rankings?

On this question, every marketer has a different point of view, but there are some proofs that do support the idea of Google somehow considering dwell time sort of ranking signal.

Steps to Increase D.T

Google started to penalize mobile websites that contain intrusive pop-up ads and this has been officially announced in 2017. Let’s embrace this undeniable fact that ads are occasionally annoying, which results in long dwell times on your own website. If you remove ads, then certainly your dwell time will improve a lot.

You must realize that Driving relevant audiences play a vital role in increasing D.T & this can be done only if you’re targeting the best keywords. You can use tools like Keyword magic tool given by SEMrush.


Image Source:  SEMrush Keyword Magic Tool
  • Page Load Time Improvement

Slow internet sites are tedious and frustrating for any folks — particularly if we are browsing on mobile. Here are a handful of tools you could like. Pingdom, GTMetrix and Google Page Speed Insights. Also, make certain you have a highly skilled speed.

A Case study created by Radware implies that every single 2nd delay impacts bounce rate, conversion rate, cart size, and page views. It seems like a one-second delay can make a huge difference in user engagement on the website.

  • Better Use of Internal Linking

An exemplary Internal linking strategy can help your SEO along with that it helps in creating a better user experience. It creates a natural access structure and will guide website visitors through more internet pages and eventually raise your page views.

Simultaneously, this will raise the chances to include certain links to pages that people will further connect with. This one is my personal favorite strategy to raise the time.

  • Attractive Design of Your Website

You have to make sure your website design is flawless, an easy task to navigate, and straightforward. Good web design makes it possible to in SEARCH ENGINE OPTIMISATION, and your users stay on your internet site, which will boost your dwell time.

Final Conclusion –

As Google keeps on focusing more on excellent user experience & making sure that, it shows the very best results for each and every search. And as Neil Patel claims, dwell time is less of a science and much more of an art form. 


Rahul Setia

Founder at TechBlogCorner.com

A competent professional with more than 8+ years of experience in Digital Marketing, FB Ads, Adwords, Linkedin Ads, Email Marketing, SEO & Internet Marketing, ATL, BTL, Lead Generation Campaigns. Started his web log TechBlogCorner.com in 2014 to share his knowledge globally.

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