Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features


Facebook is announcing the next step in the integration plan of messenger by taking the next step of the new functionality that makes user able to message cross both Messenger and Instagram Direct in several ways.

According to Facebook:

“We’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use.” 

As per Facebook, having a lot of messaging options can be confusing, 1 in 3 people stated that they find it hard when they are searching for conversation, to remember where was it in all these platforms. Facebook is trying to reduce this confusion and brought all of these messages in just one place. 

As stated, Facebook’s comprehensive aim is to have all its messaging platforms connected. So, users can send each other through any of the applications without the need of downloading them all. That will make Facebook the leader of all messaging applications globally. Also, it will open chances for eCommerce, marketing, and so on, all in this huge cross-platform network.

However, this integration is just a step, now, your Instagram messages will stay only on Instagram.

“”The main change is that people using the Messenger app can now reach you on Instagram without you needing to download a new app, and vice versa. You can also control where you receive messages and calls, such as in your chats, in your message requests, or not at all.”

Therefore, you can cross message from Instagram and Messenger, and you can see your Messenger conversations on Instagram Direct. However, your current Instagram messages and call information will remain on Instagram.

Also, the new announcement didn’t include WhatsApp, Facebook stated that:

“Right now, we are focused on cross-app communications Messenger and Instagram. We are still determining how cross-app communications will work with WhatsApp. WhatsApp will continue to remain a separate, end-to-end encrypted app at this time.”

Therefore, this is a huge step, and still, Facebook is taking steps in the full integration plan.

However, the new integration will make some new functions, and also, Facebook is releasing some new features to roll out in the next step of the process.

There are some new Instagram/Messenger elements available which are:

Selfie Stickers – Facebook stated that these stickers are a special mix between selfies, Boomerang, and emojis, and give a new interesting way to react to conversations. 

Facebook selfie stickers


Watch Together – Instagram users can now have video co-watching parties that Facebook created a new range of video partnerships a few days ago.

Also, Facebook noted that the integration will make users able to watch parties on Reels and IGTV, that can give another interesting kind of experience with your friends.

Vanish Mode – Facebook adds a new ‘vanish’ mode in the tools that will make users able to send messages that will disappear just after they are seen by the other person.

Facebook Vanish Mode

Facebook started experimenting with this kind of message just after Snapchat first made in in 2012. However, Facebook users have secret messages option on messenger already which is so similar and has the same concept.

Chat Colors – Facebook adds new color gradients for chats in Instagram/Messenger.

Facebook color chats

Custom Emoji Reactions – Now, you can respond with emojis reaction on both Instagram and Messenger, and with an option of customized reaction emoji set.

Facebook emoji reactions

Message Controls – Users can also decide who can directly message them across each application, and where they want to store their message requests.

Messenger Instagram controls