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Thursday, January 27, 2022

LinkedIn Updates Marketing Partner Program with New Specialty Categories

LinkedIn has released a new update to the Marketing Partner Program that is created to ease it for businesses to get the right people to help them with every element of their marketing growth.

According to LinkedIn:

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“Today we’re announcing updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your investments, our LinkedIn marketing partners are here for you.”

LinkedIn categories

The new category -as you can see here- is divided into 3 areas with sub-topics below each.

LinkedIn currently provides devoted third-party support in:

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Page Management — Marketing always lack resources, particularly now. Page management partners can organize activities all over social media platforms, decreasing the resources and time needed to keep an efficient publishing strategy.

Content & Creative — From stories, videos, and white papers to posts, these professionals will provide you content on-time budget. Also, by indicating the marketing partner, you will get great rates.

Audiences — To target your audience to improve effectiveness is the key to your ad investments. Partners enable you to bring your information or partner’s information into Campaign Manager to improve LinkedIn’s original targeting facts

Campaign Management — There are a lot of chances for optimizing and testing LinkedIn ads. The best parter for campaign management helps you start, scale effectivelly, and increase the return of your spent money. Also, you will gain cross-channel management functionality, ABM, and rule-based management with self-service partners.. 

Lead Generation — To add a partner for lead generation might be the easiest and fastest way to get instant value. These partners will rout leads automatically to any platform you choose. It will save your time from downloading lists manually and makes sales follow up fast.

Reporting & ROI — It’s tricky to optimize and understand performance with uneven reporting. Reporting and ROI Partners will build robust reporting for LinkedIn besides all your marketing programs to give you a view of the performance of the campaign and visualize investment’s return.

Insights — It may take a lot of time to outline the right audience and content insights for your marketing tactics and strategies. Partners for insights will reveal the data required to establish informed campaigns and content for LinkedIn.

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