The social media platform, MeWe, revealed the number of the surge in their users. According to sources, the social network had had a total of 12 million users. This was calculated at the end of the year 2020. The surge comes after the beginning of the new year and about two weeks post the violent riot that broke out in the US Capitol building. The total number of users now is over 16 million.
The CEO of MeWe, Mark Weinstein, gave a statement with regard to the increasing popularity of the social media network. He stated that the platform was launched to provide an alternate option of Facebook, to the users. MeWe was launched in the year 2016.
MeWe When It Comes To Privacy
The marketing strategy of the social media platform is oriented towards privacy. MeWe does not do any sort of harnessing with the data of the users. It also does not go for selling the advertisements or decide on the type of content that is to be shown to the users.
The CEO further added on the nature of filtration and the extraction of information. He said that MeWe does not manipulate the algorithms of the news feed of the users. Owing to this fact, the users are safe from the marketers and the advertisers. They will not be able the users. The earning method of the company is by selling off the subscriptions that give some extra features to the members.
However, the privacy-related issue is not the only reason for the growth of the social media platform. Most of the staunch supporters of the former president of the United States of America, Donald Trump, have joined as users causing the company to grow rapidly. The reason for the increase in popularity of MeWe is due to fact that those supporters have lost faith in the major social media giants.