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Saturday, November 28, 2020

TikTok avoids US ban on new downloads in last-minute ruling

Marketing specialists that are working on campaigns on TikTok or planning to do that keep facing doubts about the application’s future in the USA. TikTok has actually won keeping itself running in the U.S., but still, parent company ByteDance needs to get approval from the Chinese and the American governments on a deal to sell TikTok’s operations in the USA.

Nevertheless, the ruling that was issued on Sunday may not be decisive for supporting TikTok in the next weeks as ByteDance attempts to determine the application’s destiny. Trump’s administration had made an order that would have blocked downloads on the application. Also, software updates should have been blocked too which should keep its services evolving and functioning to meet the needs of the user. If the order got executed as it was planned to, it is possible to have a lack of growth in the major market, and the user’s experience will decrease by time.

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TikTok is now suing Trump’s administration for the ban order, stating that it has not explained in detail how the application is putting the national security in danger.

“”We’re pleased that the court agreed with our legal arguments and issued an injunction preventing the implementation of the TikTok app ban,” TikTok said in a statement cited by CNBC. “We will continue defending our rights for the benefit of our community and employees.”

TikTok has 100M users in the USA alone, 50M of them check it every day, and is particularly famous with Generation Z. TikTok’s social media competitors have improved features in their application to imitate TikTok, they want to grab the attention of the users as it’s possible they never have the ability to use it again.

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ByteDance’s negotiation’s outcome is not clear amidst the hot statements from the Chinese government and the Trump administration about the status of TikTok’s technology and the national security risk they claim it causes. The U.S. government requires reassurance that TikTok users’ personal data will not be in the government of China’s hands. TikTok stated that it never shares data with the Chinese government and would not do even if they are pressured. However, China needs to block ByteDance’s property, such as TikTok’s viral video algorithm that is a major asset, from being transmitted outside the nation.

The conflicting claims have increased, which are about an agreement that the tentative approval of President Trump has complicated the narrative. Last week, ByteDance stated that it would own 80% of TikTok Global. It’s a new U.S. based company that would be following to supervise the operations globally. On the same day of this announcement, a statement has been issued by Oracle stating that the ownership of ByteDance to TikTok might be divided among investors and that ByteDance would not possess the company. The announcement granted paradoxical demonstrations of a former mutual statement stating that Oracle may own 12.5% of TikTok Global and give cloud computing services. On the other hand, Walmart may own 7.5% and give e-commerce props to TikTok.

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