When you run a business, you have to put some effort into your marketing. If you don’t, it would be all but impossible to build the business into something successful. After all, if you don’t advertise, how will anyone find you and buy from you?
In the past, this wasn’t such a problem. It was actually possible to create a website and have people find it organically without much help from you or a big marketing campaign. This is no longer possible since there are almost 1.2 billion websites in the world, and yours will, even if it looks great and your products and services are innovative and exciting, get lost in the crowd.
This is why digital marketing is so crucial. It is the way forward for many reasons that we’ll discuss below, and it’s the way that your business can be noticed by those who matter most: customers. Read on to find out more.
It’s All Online
Digital marketing is something that is solely online, and this makes sense. So many people do everything online from shopping to enjoying leisure time to researching and even spending time with friends and family. If you can advertise online and be where the people you want to impress are, you are going to be seen much more easily.
If you stick to traditional marketing methods you will be missing out on a huge number of people who would, if they knew about you, be happy to buy your products and find out more about your services. You must market in the places where the customers spend most time, and the internet is by far the best place to do that.
You Can Measure the Results
Imagine a casino giving away free casino spins but never knowing how many people were signing up for this offer and whether they came back again for more, paid for, entertainment when they were done. How would the casino ever know whether their campaign of free spins was worth continuing or whether it was simply costing them money with no positive return? They wouldn’t. This is a great example of why it’s so crucial for a business owner to be able to measure the results when they are advertising or offering their potential customers something.
Digital marketing allows for this measuring. With a good digital marketing campaign you can even see real–time statistics about each element, and you can certainly see whether it’s costing you money or making you more profit.
Target Specific People
When you run a traditional marketing campaign, you have very little control over who sees, hears, or reads it. Once it is ‘out there’, the rest is really down to luck. The right people – the ones who truly would be interested in your business – might see it, but they might not. So you could be spending a lot of money for very little return.
Digital marketing takes away this uncertainty. Because it is all done online, you can tailor your campaign to exactly the people you know are most likely to buy from you. This means that your marketing budget will go further since it won’t be wasted on those who would never have any need to buy from you.
Once you have done a good amount of market research, you will know who your target market is, and if you are creating a digital marketing campaign, you can make it interesting to exactly these people.