Facebook is working to increase its AR potential by relaunching its Spark AR Partner Network program, it is about connecting both creators and brands with AR professionals to assist establish new experiences on Instagram and Facebook.
As explained by Facebook:
“With over 400,000 creators across 190 countries, the Spark AR ecosystem has grown quickly, and with this growth, a thriving new marketplace has also taken shape: brands are increasingly seeking creators for a range of AR projects, and more AR creators are building careers and businesses through work-for-hire relationships with brands.”
The Spark Partner Network simplifies this connection, consisting both individuals and agencies with 95 partners, currently listed on a devoted website.
400.000 AR creators seem like a lot, yet obviously, several people are planning to invest in AR, and the potential that it’s holding, in many matters. Snapchat stated that more than 1.5 million Lenses have been made by the community by a tool in the Lens Studio. So, it highlights the amplifying excitement for tools of AR and the potentials that can be made through visual improvement.
Also, it’s just going to be a bigger consideration. Facebook is also working on AR glasses related to its Project Aria research, that it is expecting to be accessible to people next year.
That is going to enormously extend the potential of AR, with a digital cover on your visibility giving extra information, ads, prompts, and so on.
Brand outreach’s potential here is massive, and Facebook is looking to drive that trend with this partner shaping a major element in the next level of development. At this level, we say that Snapchat is still holding an edge on Facebook in its new improved use of AR, yet Facebook has all the capacity and all the tools to be the leader in the space on this matter.
Project Aria is going to be a major in this respect, and as more brands are looking to cooperate AR feature, Facebook will need the Spark Partner Network to simplify new improvement.
If you want to know more about the re-launched Spark AR Partner Network here