If you need to maximize your brand presence on Instagram, you can use giveaways as a great way to get your posts viewed by more people and show both your account and your product. However, there is always a right way and a wrong way to use anything. So, to create effective Instagram giveaways, you have to follow some basic steps, in order to avoid harming your business in any way.
In this article, we will provide you with the main elements to run an effective and successful campaign where your followers will be happy with the gifts, and you with the engagement.
First of all, to explain a frequent Instagram giveaway question:
What’s an Instagram Follower Loop?
‘Loop” is a process that has been invented to increase post reach and prevent some limitations of the feed algorithm on Instagram.
The loop includes several users or businesses gathering to offer a massive giveaway package. Then, they all ask their followers to follow other participants of the loop. Each page post the same post tags the next participant and the loop go on.
- The organizer creates the main post and tags business A
- Business A posts the same photo and tags business B
- Business B posts the same photo and tags business C
How to Create an Effective Giveaway Campaign on Instagram?
Instagram giveaways have to be part of a bigger strategy with determined aims and budget measures. Giveaways, typically, work to maximize engagement, brand awareness, and the number of followers.
First you choose a prize
You have to consider two things when you’re choosing the giveaway prize
- How large?
- Who is your target audience?
Clearly, the bigger the prize, the more audience you will attract. However, there is a disadvantage to these large prizes like vacations, cars, and so on, that they are going to get you a larger audience who may not necessarily interested in your business.
For instance, yoga lovers would like to have a new yoga mat or a new outfit, yet other people who don’t love yoga won’t care about it. So are car fans, they would love to get tickets to a car expo for example, which will not attract anyone else, unlike offering an actual car.
So as anything else, large reach is the best option to increase brand awareness, but it might not be the perfect audience you want to keep to purchase your product in the future.
The second thing to do is figure out contest rules
You need to say something like:
“For a chance to win, you must:
- Follow this page
- Like the post
- Tag a friend
Winner will be picked at random by XX date.”
To create an effective Instagram giveaway campaign, you need to keep the giveaway loop going. This will happen when you ask people to tag their friends, and get more people to engage.
To pick your winner is so simple, you can use an online dice roller, online application, or grab someone from the comments. Appsoteos is a good solution if you want an Instagram giveaway winner picker.
Should You Run a Giveaway on Instagram?
Yes, giveaway campaign is a part of marketing, and giving your products and services for free is a great way to increase customer awareness and loyalty
But keep in mind, if you made giveaway campaign too frequently, you will get tons of followers and engagements. More generalized audience are good for brand awareness but not all of them will be interested in your product.
Do Instagram Giveaways Work?
It does work, yet there is a level of drop-off follows each campaign. So, don’t get demotivated after it ends.
If you are willing to grow your audience, make sure you promote giveaways by ads, on other platforms, and by developing your email list. If you are attempting to get leads, ensure having a devoted page for your giveaways.