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Thursday, November 26, 2020

LinkedIn Publishes New Data on How Marketers are Dealing with the Impacts of COVID-19

The Coronavirus pandemic has turned almost everything around, how we live our days, somehow. That was also hard for marketers to realize how they have to be connected, or if they had to, as the outstanding human effects exceed the significance of business messaging and increasing performance in your campaigns to the maximum.

However, several businesses that can still work need to increase their profit. The economic effects of the COVID-19 will be sensed for a few years, but those effects can be reduced by businesses keep on working, as best they can, during these testing conditions.

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It’s exciting, definitely, and it’s difficult to know what you have to say. So, how are businesses handling this, and encountering this new fact?

That’s what LinkedIn debated finding out with the newest report – agreeing with Vision Critical, LinkedIn examined 450 marketers during the first week of May to get a good grasp of how the pandemic is influencing them, and how they’re reacting to this.

There are some good insights in the graphic beneath, covering the most influenced marketing units, where budgets are shifting, and what kinds of content brands are now concentrated on.

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It might assist you to evolve a more impacted strategy – you can know more about LinkedIn’s full report here or take a look at the infographic below.

LinkedIn COVID-19 impacts study

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