TikTok pays the bills by selling ads to brands that need to reach the users just like all the social media applications. The most famous type of ads on TikTok is In-Feed Ad that is similar to the Facebook/Instagram ads in the stories. These ads that pop up in the feeds run between content in the ‘For you’ page.
For marketing executives, rising on the TikTok ads journey, in-feed ads are a big chance to begin as you can experiment and understand with a not big budget. This kind of ad is TikTok’s basic tool for performance as well, as it permits direct click-outs to landing app-introduces-feature-to-expand-email-marketing/”>pages and the app store.
There are many ways to buy in-feed ads, such as TikTok’s self-service ad app and by a reserve with the sales team. Cost on TikTok is mostly a lot preferable than other apps, yet the price is rising gradually due to brands choose TikTok to flood to lately.
However, while TikTok is targeting abilities fall behind other apps, the company is creating them quickly.
To get better outcomes from the ‘in-feed’ ads on TikTok, take these guidelines under consideration:
Don’t use ads that you used before in other platforms:
It’s a mistake that people usually do to choose the top-performing ad on Snapchat or Instagram and put it on TikTok. The three of the platforms have a completely different audience and way of delivering messages. So, when you put these ads on TikTok, it is out of place, and it seems weird there. This will lead to poor performance, unfortunately. The best ad for TikTok is the one that feels like a TikTok clip!
Keep You ad creative and align with the TikTok style:
Any content you make that can be very creative and good looking on any platform will never be good on TikTok. So, you have to follow the same style of TikTok content in your ads and to make creative TikToks (short clips) for your brands to merge with the content your audience is watching every day, so they don’t get disappointed when something odd pops up.
Hire Influencers to make you some ads:
Some popular TikTok influencers have a lot of audiences that follow them in every step they take. So, when you hire an influencer to make you an ad it will be easily engaged to, and highly successful content. Because people will not feel it’s something strange to see this person, it will be something very familiar to them.