The new data-privacy laws happened at the beginning of this year (and the grace period of 6 months for compliance are about to end), Facebook wants to help companies better to manage their commitments under the CCPA by combining a new option that will restrict data usage for Californian residents.
According to Facebook:
“To support businesses with their compliance efforts, we’re introducing a new feature, businesses can use to limit how we use the data they send to Facebook, called Limited Data Use. When a business applies this feature, it will direct Facebook to process information about people in California as the business’s Service Provider. That means we will limit how this information is processed as specified in our State-Specific Terms.”
This option means that companies can either let Facebook know when someone in California has selected out of data usage, or they can depend on Facebook to detect a users’ location and delete Californian residents from sharing data.
“When Limited Data Use is enabled, businesses may notice an impact on campaign performance and effectiveness, and retargeting and measurement capabilities will be limited.”
CCPA, which offers more security for private data, makes it more complicated for social media platforms, as they now want to detach frameworks for users in various areas. However, definitely, European users are currently under the GDPR, which organizations separate, provincial data security so far, also changes are not unusual.
Facebook claims that there will be a principle switch period in which it will by default limit data business usage sent about California residents. Then, companies will need to perform features if they need to change their data usage limitations.
“The transition period will vary depending on the product, but for most Business Tools it will last until July 31.”
Basically, if you are not sure of your commitments, the ‘Limit Data Use’ option means that Facebook makes restrictions on using data for people who live in Californian.