Twitter Shares New Insights into Key Trends During COVID-19


It is hard to think about the many different ways that 2020 changed our life, our way of thinking, and the way we could approach life moving forward.

Indeed, long term results will most likely be very similar, people will go back to do whatever they used to do, and that will be the normal life again. In the end, we are most likely to move on after the COVID-19 pandemic, and keep doing our regular activities. However, there will be some impacts, and they could be serious, particularly between younger people, the more sensitive people, and the ones whom the virus has changed their views on life and how they want to live it.

Therefore, it’s something interesting to note the recent conversational topics and shifts to gain momentum between users right now. This week, Twitter has shared some insights into major topics that users are focusing on and what do people give attention more as a result of the pandemic.

These insights may help you understand better these key shifts and how they are related to marketing communications. Here is a grasp at some of the trends that Twitter highlighted in its analysis.

Firstly, parenting has changed as kids are spending most of their time at home, and they have more time to engage with their parents during the lockdown.

Twitter trends 2020

That leads to more perspectives and more challenges about how kids are spending their time at home. However, it may also lead to new conclusions, and understanding more how people and kids adapt, and how they can engage together in new topics, ideas, and projects.

Mental health, as expected, became a great focus, with the lockdown and isolation, and the stress most of people are facing during the lockdown is impacting a lot.

Twitter trends 2020

Lockdowns will impact people in several ways, the direct impact of the pandemic itself came with a lot of concerns about mental health.

Also, lockdown have pushed people to have new hobbies and replaced their regular social activities with stuff they can do at home.

Twitter trends 2020

Also, there are many opportunities for holiday promotions and more people looking for creative inspirations. There are different ways that brands may use these trends to develop their holiday campaigns.

Those trends also relate to this element:

Twitter trends 2020

Travel and social activities were the most things that were taken for granted, they became a focus during the pandemic’s lockdown. Also, economic impacts are significant, we might see a great jump in adventure holiday activities as the lockdown restrictions are lifted gradually.

And an important note for brands:
Twitter trends 2020

It has been well-documented already in several different studies, the next consuming generation is adapted to social causes, and brands that are related to them. That has been underlined by the pandemic, and as these statistics show, consumers need to feel like they offer contributions and help as much as they can. And this is not only good for them or their businesses, but they are frequenting, yet also for society, generally.

Their insights are interesting and can offer guidance for your strategy. And as we are going to the end of the year, as Christmas is only 83 days away now, and businesses are looking to recoup what they regain as much as they can through their holiday promotions. Things like these can be major in increasing performance, and connecting with people deeply in 2020.