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Tuesday, December 6, 2022

25 Smart Content Marketing Examples With The Best Results

Have you ever felt that you are running out of ideas for your content marketing campaigns? If so, don’t worry, you’re not alone!

Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.

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Content marketing is mainly about using content marketers using content to grab visitor’s attention and turn him into a potential customer at the end. Also, most digital marketing experts who use it know it’s efficient.

Content marketing can seriously be hard work.

As per a study by Zazzle Media, 60% of businesses have trouble generating content regularly, and 65% find it challenging to generate content that will lead to engagement. As we know, if you’re not engaging your visitors, it means you are losing money.

 Zazzle Media study


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If you are frequently running content marketing campaigns, it would be hard to produce new ideas regularly and keep the motor going.

And that’s why we have made this article. We have got you an amazing collection of successful B2C and B2B marketing campaign examples to be your inspiration in your next one. From social media and blogging to visual marketing, focus on this to get the best results.

Here are some creative marketing examples that will help you to find new means to get inspired and create your own creative content marketing campaigns to win sales and leads.

This is the table of content to know what will the article point be about, and what are the examples you want to see the most.

  • Blogging Examples
  • Social Media Marketing Examples
  • Tried-and-True Content Marketing Examples
  • Visual Content Marketing Examples
  • Video Marketing Examples
  • Ebooks and Resources Examples
  • Other Content Marketing Examples

And now, Let’s start!

Blogging Examples

Blogging is most of the time the first thing that comes to the minds of people who want to start content marketing.

Blogging will help you grab your visitors’ attention with the useful information you provide them with. It also gives your content more opportunity to be fleshed out your social media and enhance your SEO efforts. Some marketing examples are doing it right.

1. Buffer

Buffer is one of the best content marketing examples, as it is a 3-pronged content marketing strategy.

In the beginning, Buffer used to guest bloggers to increase their initial growth, also used to write 2 times every day and published content on high-visibility websites. So, this growth strategy was very helpful for Buffer to attract their first 100K users as a start.

Buffer's blog post

On Buffer’s blog, it focused firstly on writing for the people who were influencing their customers, generating high quality, and increasingly sharable content.

Now, Buffer has 4 blogs, including the Open blog and the Transparency blog, they have shared business news over the years. Also, they share the best content with their regular email marketing strategy.

Their results were high and it spoke for themselves! Buffer is now a trusted and highly recognized brand, and it has around 4000,000 users now. Also, it has about 1 million followers from several social media platforms.

2. Hubspot

If you think about content marketing examples that are done just right, Hubspot is always the first on the list! Besides creating a free tool as a growth strategy, it has also used content marketing by:

  • Writing deep posts about the topics their visitors care about
  • Including upgrades like eBooks to their blog post
  • Creating a content sharing and educational sharing hub that gets 321K visitors monthly, and it gives a great chance to enhance the partnership and certification programs.
  • Making videos for Facebook and using LinkedIn to send traffic to the videos they shared.
Hubspot content marketing example

This strategy must work because Hubpost is a multi million-dollar company.

3. Rip Curl

Rip Curl declares themselves as the ‘ultimate surfing company’. Online publication known as The Search is one of its ways to show that dedication.

Rip Curl ultimate surfing company

The Search history surfers’ search for the best waves and the final surfing lifestyle and features good photography, and stories told by surfers for surfers.

Though more than 100k YouTube subscribers and more than two million Facebook followers, this is one of the greatest examples of suiting content with your target audience to reach the business growth you with and get a profit out of it.

Related Content: 17 Top SEO Tips For Beginners

Social Media Marketing Examples

As we mentioned before in our past articles, social media shares can help with search ranking indirectly, and that helps with lead generation in turn. So, there is no surprise that a lot of companies have concentrated on social media content to impress their audiences.

4. GE

If you are looking for creative and inspiring B2B content marketing examples, GE is the ideal place to start. We are not talking about vacuums, washers, and dryers here, but about other businesses of the company, such as jet engines, wind turbines, locomotives, and so on.

GE takes what some may see as a boring business, and bring it back to life. This content marketing campaign on Instagram is a great example of what we’re talking about.

GE #GEInstaWalk.

GE has merged the campaign with influencer marketing, they got 6 Instagram influencers and some super fans to do the #GEInstaWalk. This campaign is about a tour in their manufacturing facilities, and the influencers take pictures to upload them with the hashtag on their Instagram accounts. The final results were AMAZING!

  • 8M views of GE’s Instagram account
  • 3M reaches per tour
  • 3K new followers

And it was done without any paid advertising.

Related Content: The Complete Guide to IGTV Dimensions, Best Practices, and Creation Apps

5. Glossier

We displayed Glossier in our collection of neglected cart email examples. This time around, the company’s in the spot for utilizing content produced by users to enhance its brand on Instagram.

This is brilliant, because it decreases the work of content creation, and makes the audience feels nice about being displayed, which brings more reach and engagement as a result. Here is a new example where Glossier has reposted a compliment from a fan on its Instagram account:

Glossier compliment tweet

Glossier also showcases its latest Instagram content on its homepage, as another way to attract its customers. With more than 1 million Instagram followers, the company must be doing something right.

6. Intrepid Travel

Intrepid Travel is about traveling responsibilities, big adventures, and small groups. They have a content hub called The journal as a support for that.

You will find in The Journal stories from travelers sharing their travel experiences; it helps the company have more connections with the core audience.

However, another point about the content marketing strategy of Intrepid is posting travel images from travelers on Facebook that inspire people with their content.

Intrepid Travel Facebook

That has provided the company around half a million followers on Facebook, and a lot more on other social media platforms.

7. Superdrug

This content marketing example utilizes both social media publishing placements to get the visitors’ attention.

Superdrug asked 10 graphic designers around the world to use photoshop to edit a picture of a model to make it aligned with their nation’s beauty standards, in a creative move to raise awareness around body image issues.

Superdrug shared the results on Buzzfeed and Huffington Post; and as a result:

  • They got covered by International news and placed with big publications like The Telegraph, Business Insider, and the New York Times.
  • 3 million views of the original study
  • Big support from celebrities for the campaign, like the one below from Sofia Vergara.
  • Around 1 million social shares
  • They got covered by International news and placed with big publications like The Telegraph, Business Insider, and the New York Times.
  • 3 million views of the original study
  • Big support from celebrities for the campaign, like the one below from Sofia Vergara.
  • Around 1 million social shares
Superdrug content marketing campaign

Also, the company got more than 1,000,000 views on its website in five days.

Tried-and-True Content Marketing Examples

Then, we have got two content marketing examples that do not depend on social media promotion.

8. John Deere

If you have read about content marketing, you probably know The Furrow, which is believed to be one of the main examples of content marketing in general.

It was published by John Deere in 1895 and aimed to help customers with the problems they face and show the company’s experience simultaneously.

Sounds familiar, doesn’t it?

The great thing is that over 120 years later, the publication is still going, and is also available online.

John Deere The Furrow


Here is another example of a content marketing strategy that highlights the importance of understanding your audience and providing them the content they want.

The AARP The Magazine has won awards for its quality content and design, photography, and content. However, there is nothing strange about their success. All that they do is listening to their readers, that they reach from social media, emails, and letters. Also, they use this data to set the topics that will suit them the most.

The AARP The Magazine

It is the biggest consumer magazine in America with 22M households. Additionally, more than 50% of its 37M reader have read 3 of the last 4 issues.

Visual Content Marketing Examples

Images are the most important element in social media. Stone Temple Consulting stated that tweets with pictures have a better chance of 65% of being retweeted.

Jeff Bullas has found that adding images in a post will give more 94% views as a result. These content marketing examples indicate how businesses are utilizing images and visual content in general to enhance the visibility of their brand.

10. Zomato

Zomato is a mobile application for finding restaurants that exist in 24 countries. The company uses humorous content in its marketing plan. Mainly, it creates images and memes that refer to popular culture as this example mimics an Oscar-nominated film shows.

Zomato Oscar-nominated film shows campaign

They’re creative, simple, and funny. They prove that the minimalistic moves can also do the job. It works, as the company has more than 1.3 million Twitter followers, and the same goes for Facebook. The application has been downloaded by so many times.

11. Shutterstock

Shutterstock is an image business, and it has used its experience to make a resource that anyone can use. This gain profit by people who love to get reliable data and this type of resources get shared in a wide range.

According to the Content Marketing Institute, the infographic of the last year has attracted many social media shares and attracted over 6 billion website visits.

Currently, Shutterstock has made the resources interactive, not just images, also music and videos. Until now, it has been shared over 10,000 times.


12. Rolex

If you are an iconic brand, it doesn’t necessarily mean that you can not rock content marketing.

Rolex has proved that by conveying the timelessness and the high quality of the brand in perfect photography that enhances quality.

rolex's content marketing on instagram

Also, the fans are apparently in love with it! Rolex has more than 7 million followers on Instagram and over 6.6 million on Facebook.

Video Marketing Examples

Video marketing leads to brand awareness, sales, and leads. So, it is not surprising that a lot of content marketing examples in this article include video content.

13. Blendtec

Let us start with Blendtec, who has viral videos that prove there is no such thing as a boring industry. – if you have the ability to tap into what attracts your target audience.

Blenders are not so interesting, but they become extremely excited when you do weird and unrelated things inside them.

The Will It Blend videos have put the company on the map and resulted in a 700% increase in sales in 3 years.

Now, they have over 885,000 subscribers on their YouTube channel, and the campaign is still going. Their videos attract hundreds of thousands of views regularly.

14. Hootsuite

When you are starting your content marketing strategy, it won’t hurt to tap into famous cultures. And recently, Game of Thrones is of the most famous shows.

Hootsuite used this trick as an off point jumping to tell a related story about their brand by making a video named ‘A Game of Social Thrones’

This video has had more than 1 million views now and is the most successful branded content in their company.

Hootsuite A Game of Social Thrones video

15. Zendesk

Here is one of the most creative and cool marketing examples from the business world, where Zendesk has made something that may have gone against them and showed their personality and values at the same time.

When you offer a service or a product, someone is searching for another option for it. When Zendesk knew that people were searching for their alternatives, they hijacked the keyword phrase by creating a small site and video optimized about it.

Zendesk content marketing example

The outcome? A the first-page spot for that keyword phrase and a lot of satisfaction!

16. Old Spice

Old Spice is doing an amazing job of staying in touch with marketing as a brand that has been there since 1937.

It was not always this way.

9 years ago, Old Spice was losing ground to its competitors when someone had a creative idea. Jettison the old image in favor of someone or something new, hot, and young.

It actually worked! In a range of ads and videos bringing humor and somehow never mention the brand. Old Spice has changed its image to become more validated by the new generation.

Old Spice ad video

The original video has got more than 55M views on YouTube, and Old Spice is still using the same way with the new promotion series to target teenage guys and their moms.

17. JetBlue

JetBlue is one of the leading airlines in the world. Also, it has never been afraid to make creative content. Mainly, it has used videos to attract its audience and show off their personality and values as well.

JetBlue Flybabies youtube video

The views on the video on YouTube are from tens of thousands to millions, while the image of the brand remains greatly positive.

Ebooks and Resources Examples

As we have seen above with HubSpot; resources and eBooks are a great means to increase brand awareness. Here are two more examples of this content marketing type.

18. LinkedIn

If you want to know how to use LinkedIn in a successful way, no one can be more expert as the company it self. That’s why the ebook of the company on its own move to marketing with LinkedIn is definitely a winner!

LinkedIn used the approach of whetting customers’ appetites with a range of stats and tips, and most users will want to join instantly.

LinkedIn content marketing

LinkedIn has kept using this content strategy by generating more marketing guides, so it is for sure working for them.

Related content: 7 LinkedIn Marketing Strategies To Grow Your Business In 2020

19. Simply Business

If you’re B2B marketers, you have to focus on this:

Simply Business has one of the best B2B content marketing examples. The company is a UK insurance firm that was known for generating useful ranges of guides and tips.

Simply Business

It has also another example indicating that “boring sectors” can still impress their audience. Their customer education tips that attract thousands of shares and links, besides raising their profiles.

Other Content Marketing Examples

In the end, these are some content marketing examples from the business world that are somehow creative and different.

20. Coca-Cola

To make all people around the world talk about it, Coka Cola decided to create something creative and at the same time used personalization to make everyone feels special. Their Share a Coke campaign succeeded as expected. So, in Australia, they have put 150 of the most common names on their bottles. Then, they motivated people to share a bottle with people whose names on the bottles.

The campaign immediately went viral, and the results were impressive, they sold 250 million cans and bottles in the summer. This is equivalent to over 10 for each person in Australia. The campaign then rolled out to other countries. Also, you can customize your own bottle from their website.

share a coke marketing campaign

21. Grant Thornton

Data analytics is an area that may be seen boring, yet when Grant Thornton ran their campaign, Access Granted, it was anything but.

Grant Thornton Access Granted campaign

Data analytics is an area that may be seen boring, yet when Grant Thornton ran their campaign, Access Granted, it was anything but.

Grant Thornton took people behind the scenes at the Tony Awards, showing special content on Twitter and Youtube. That brought as a result of 3.7 million Twitter impressions, beating their goals for YouTube goals by 115%, and increased Facebook reach.

22. Charmin

Chairman’s content marketing example is ideal for their customers. They have always had a sense of humor in their ads on the TV. Also, that has carried through to the Squat or Sit app.

Chairman's content marketing example

This application’s goal is to help people find bathrooms when they are in need. So, it is so practical. Until now, the application has been downloaded more than 100,000 times and everyone is going to remember the brand.

23. Burberry

Burberry’s most prominent content marketing campaign was “Burberry Kisses”, blending human wish to connect with others with the current mobile technology.

burberry kisses is one of the famous content marketing examples

By an application, users can press their lips to the screen and send kisses to their significant ones digitally. Also, the campaign allowed users to use Google Maps and Google Street View to see the journey of their digital kisses!

24. Buzzstream

Buzzstream included a range of content forms (research-heavy guest content, evergreen blog content, and gated content) to try to set itself as an idea within its industry.

content marketing examples from buzzstream

The content marketing campaign of 9 months was massively effective, with a result of a record-breaking number of new participations.

25. Lush

Lush includes a collection of content marketing techniques to connect with their audience. And that’s why it is hard to put in only one content marketing strategy type of example.

From its odd names of products to its popular moral values, the brand already clicks with its core audience.

However, Lush does not stop here, they add behind-the-scene videos of the making of their products. And on their social media, the company motivates its users to share photos of their products in use or will be used with a hashtag. Instagram is their main platform with the main account that has more than 4 million followers.

Lush cosmetics instagram profile

These great content marketing examples will help you to impress your audience with creative and new ideas. All that you have to do now is to start, then you will see the results immediately if you get creative and fresh.

However, keep in mind that there is no point to build an audience if they do not turn into customers.

In the end, whenever you and your digital content marketing agency team run out of ideas, just take a look at this article that combines 25 examples of creative content marketing strategy. Content marketing is one of the most effective and guaranteed ways in digital marketing to get your users to turn into customers. Take advantage of it, and always stay connected, and stay creative.

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