Lexi Tobin “The Influencer Bride”: How A Woman Using Content Related To Weddings Has Become Viral

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Lexi Tobin
This photo taken on November 21, 2019, shows the logo of the social media video sharing app Tiktok displayed on a tablet screen in Paris. (Photo by Lionel BONAVENTURE / AFP) (Photo by LIONEL BONAVENTURE/AFP via Getty Images)

Many people getting married have started entering the wedding influencer industry as social sites continue to develop. Bridal influencers are dominating platforms like TikTok and Instagram with their inventive engagement suggestions, inspirations for wedding dresses, and even advice on how to save money on your big day. With over 300,000 followers and over 12 million likes on TikTok, well-known would-be bride Lexi Tobin had effectively capitalized on the trend and established her calling by sharing her bridal experience with her admirers. Lexi Tobin, 26, reveals exclusively to the media what first motivated her to work in the wedding industry. 

“I had a lot of pleasure planning my elder sister’s engagement in 2019. Since I’ve always loved being a planner, I gave this my heart and soul when my brother-in-law requested me to assist him, the woman adds. “I never in a million years imagined that I would work in this field professionally one day. Simply doing something I truly love caused it to come so naturally. 

Lexi Tobin On Having Found Her New Passion And Profession

Lexi Tobin called her family and friend’s reactions to the engagement video “contagious,” and it had been this reaction that inspired her to post engagement-related stuff online. 

“I ultimately made the decision to release this on TikTok during the COVID blackout. The movie had more than 100K views within an hour of being posted, and with each refresh, the number increased to thousands more”, according to the author. Lexi Tobin soon developed into a respected advocate for upcoming brides around the nation, sharing tales in the hopes of inspiring others. Lexi Tobin has not only successfully entered the content market for brides, but she has also made a profession out of her enthusiasm for helping others plan their own weddings.